To be competitive in a digitalised environment, change is required. Curamando leads organisations through change by engaging staff in the change agenda and leads by example by insourcing experts who work hands-on with the activities.
This can be removing inefficient processes or barriers and help integrate new capabilities or technologies into the organisation – to generate real impact and to accelerate change.
CRM is a cross-functional part of the business and has four main business contributions: Increasing revenue, increasing retention, decreasing cost and leveraging customer data.
Curamando helps clients define a CRM strategy and optimise CRM operations, to extend customer loyalty, lifetime and value by targeting the right individuals with the right message. Curamando supports clients within all the governing pillars of CRM: The organisation itself, the tools used, the availability and quality of data and the processes used.
By improving organisations’ analytical capabilities, Curamando helps companies turn data into actionable insights.
By implementing tracking corresponding to the KPI framework, clearly visualising performance indicators, insourcing business and web analysts for insight creation and developing ways of working, these insights turn into optimisation.
Traditional advertisers sometimes still buy display and video advertising in a traditional way – missing out on targeting capabilities.
Curamando reviews and analyses the current performance in relation to business objectives and then identifies and executes actions necessary to increase both efficiency related work tasks and the media effect achieved.
Many businesses experience challenges in the rapid expansion of the modern e-com landscape. New actors enter with competitive deliveries and prices, advanced logistics and other facilities that are hard to beat with traditional business models.
Curamando helps clients set e-commerce strategies as well as implementing the defined initiatives – either through insourcing an entire e-commerce team or by temporarily filling interim roles needed until resources have been recruited.
The marketing technology landscape is complex and hard to navigate. Companies use a multitude of services and technologies in their marketing efforts. However, the value of the technology is not released before it’s utilised and aligned with the company’s business objectives and other strategic goals.
Curamando helps clients grow more mature in their use of martech – whether it’s making data actionable, assessing their martech stack, leading or supporting implementation of systems or realising their marketing efficiency.
Curamando helps build online business strategies that enable companies to leverage the possibilities that digitalisation is bringing.
By carrying out a current state mapping and by analysing industry and internal business data, Curamando delivers insights about the potential of businesses. Based on this, a strategy for growth and value creation is defined, which is broken down into actionable roadmaps. Curamando has helped clients set and implement strategies in numerous B2B and B2C industries.
Curamando has a proven methodology for assessing and designing competitive structures for digital governance and growth.
The core of this methodology is a well-defined KPI framework, which Curamando helps businesses define and implement.
In the digitised business landscape, it’s essential to manage the interface between marketing and technology.
With structured and agile decision processes and execution, Curamando bridges the gap between business and technology, resulting in improved throughput of higher business value. Curamando transfers our high-performance process to the client’s own organisation for sustainable efficiency and effect.
SEA accounts for over 50% of digital media investments and continues to grow. Curamando helps companies build and establish search strategies supporting business objectives, by assessing current setup, their performance and the growth potential within the market segment.
If saturated, Curamando defines new strategies for additional growth. Curamando helps clients govern their SEA agencies by overseeing KPIs, contracts and money invested. Curamando also provides support in re-negotiating contracts or in RFP processes.
SEO is a discipline which needs to be embedded in most online operations, which is why it requires both SEO expertise and product, project and change management skills.
Many companies have an underutilised organic search channel, which is a missed opportunity to increase revenue and brand awareness. Whether it is optimising an app’s ranking in App Store, the ranking of a YouTube video or ordinary web ranking – Curamando helps clients improve their organic performance. Read more about the SEO team here.
Many companies waste money due to inadequate strategies, poor content or faulty account setups. Curamando supports clients by assessing their efforts, defining target state and implementing changes.
Curamando’s social media growth model covers the four dimensions of social: content, influencer marketing, paid social and organic social – each coupled with a practical framework. Curamando has a proven track record of delivering a substantial increase in return on investment and sustained growth for clients.