Are you struggling to grow sales in your product categories?
At Curmanado we can help you! Do you feel like you have either too many products which are blocking your cash flow or too few bestsellers thus losing market share? Are you leaving money at the suppliers’ table? Do you have optimum assortment, balanced in width and depth?
Our approach
We have expertise in the fields of category management, assortment planning, range building and buying & merchandising. We offer best practices across industries and across product categories.
We bring in a strategic perspective, and a customer-driven approach, and we work with you hand in hand from assessment of your current categorization, defining the right segments, assigning the right role for every category, to creating relevant assortments.
We tailor strategies and solutions to your specific business goals as we understand in this changing environment every client has a specific need.
What we do
We have extensive experience in supporting our clients, by bringing a structured approach to category management and proven frameworks in assortment planning, which will enable profitable business growth.
Category Management is a strategic approach of managing spend by aligning business objective with internal and external capabilities. We have a proven 8 step process which helps your organization reach maturity in stages:
Assessment Stage
- Defining Categories
- Assigning Roles to Categories
- Analysis and Assessment
Strategy Stage
- Setting up Objectives
- Defining Category Strategy
- Identifying Tactics
Implementation Stage
- Assigning responsibilities
- Category Review