Navigating the new search landscape: How AI Overviews impact advertisers
The digital marketing is undergoing a seismic shift. Google’s introduction of AI Overviews, powered by generative AI, is poised to revolutionize how users interact with search results. This new feature promises to provide comprehensive, informative summaries directly in search results, potentially altering the dynamics of search advertising. By: Emil Nirland, Senior Digital Specialist, on October […]