Is CRM worth considering investing in? If you are yet to be convinced of its beneficial aspects to your business, dive into the following five aspects that highlight Customer Relationship Management as a strategic asset in times of economic uncertainty. Efficiently integrated CRM can be a crucial difference in becoming your industry’s benchmark, and Curamando […]

Marketing teams are under pressure to improve ROI from the technology they’re paying for. Having a lean marketing tech stack has always made a lot of sense and in economic uncertain times like these, it makes more sense than ever. This article explores how you, as a marketer, plan and execute your business plan(s) while […]

If you succeed with CRM, your customers will be happier, return to your business, and tell their friends how good your products are. Moreover, your employees will feel comfortable and have guidance, data, and tools to drive the business forward daily. A customer-oriented company does not come for free, but it is no utopia. Taking […]

Marketing automation has come a long way, but we are still missing a key part to really get the full benefit of the investments that have been made. The content production is far too often kept in a silo, with a separate budget and away from the other marketing teams. This is not only costly, […]