Our mission

We combine management consulting with marketing and digital expertise from multiple capabilities. Our consulting approach is holistic, helping B2B and B2C businesses drive growth, improve operational efficiency and build sustainability. Our starting point is your strategic agenda, our goal is to set your business in motion.

Our Capabilities

We set growth in motion.

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Blog

Redefining Marketing Effectiveness

The Challenge: Getting more bang for the buck Many CMOs face increasingly challenging business targets while being given decreasing marketing budgets. In addition, the ever-changing marketing landscape poses new challenges, and the equation of delivering more value with less money is becoming more difficult to resolve. Curamando wants to share a few insights and strategies […]

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Why you should invest in email marketing

Email marketing is one of the most effective digital marketing channels available today. It makes it possible for businesses to reach their audience directly, build relationships, and drive conversions. By: Olof Strömbäck on August 21, 2024 | Reading time: 5 minutes   But is email marketing still relevant? The short answer is yes, and there […]

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The importance of understanding customer journeys in B2B sales

In the complex world of B2B purchasing, many stakeholders and different channels make the journey challenging. Here Lisa Gudmundson explains why understanding customer journeys in B2B sales can help companies achieve their business goals. By: Lisa Gudmundson on July 4, 2024 | Reading time: 9 minutes The B2B purchasing journey is different from, and often […]

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The Power of Retailer Data for Building A Retail Media Network

The world of advertising is an ever-growing industry with a revenue of ~1 trillion USD (GroupM 2024 Global Midyear Forecast) and if one area is slowing down, like linear TV advertising, another one grows instead.  The current spotlight is on retail media which in 2024 will receive 16% of total advertising budgets. Thanks to Amazon’s […]

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