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Blog
The 5-step Guide for the CMO of a smaller business
You feel the tingling feeling of excitement after starting a new position at a new business. And the best part; you are the new CMO! A dream position. A great opportunity to enter a new exciting time and you are full of energy. But where do you actually start? The job sounded quite tangible at […]
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Blog / sustainability
Sustainable marketing – is there even such a thing or are we once again just trying to use the word “sustainable” in yet another context?
Eco-friendly and sustainable – these are frequently used words we marketers use in different advertising and marketing contexts today. But what does it really mean, and is it all the same when it comes to the world of marketing? The simple answer is no. Lets start by looking at some of the definitions that exist […]
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Blog
Ett integrerat M&A-erbjudande för en komplex, digital värld
Sedan 1,5 år tillbaka ingår både Cupole och Curamando i ARC, en koncern med nio bolag som samlar managementkonsulter, experter och kreatörer inom digital tillväxt. Båda företagen har under lång tid arbetat med due diligence, DD, men på lite olika sätt. Cupole är till stor del ett traditionellt managementkonsultföretag med fokus på de kommersiella delarna […]
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Blog
How to win on marketplaces
More and more Swedish brands are adding marketplaces as a new sales channel to reach customers. But still – most are missing out on this opportunity. We wanted to address this opportunity at Curamando, we have organized a 2 part webinar series ”How to win on marketplaces” In the first webinar, we received valuable sharing and […]
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