Our mission

We combine management consulting with marketing and digital expertise from multiple capabilities. Our consulting approach is holistic, helping B2B and B2C businesses drive growth, improve operational efficiency and build sustainability. Our starting point is your strategic agenda, our goal is to set your business in motion.

Our Capabilities

We set growth in motion.

Selected client cases

  • Polestar logo

    Decreasing email content production time to market by 80%

    As Polestar sought to broaden its customer segments, the volume of marketing content increased accordingly. To streamline Polestar's email content production, we introduced a generative AI content assistant leveraging historical data to generate comprehensive newsletter drafts instantly. The outcome? A 90% reduction of time spent on email content ideation.

  • Nornorm logo

    Next gen AI driven lead generation

    We designed, built, and operated NORNORM's customer acquisition capability, launching them across four markets. By developing an AI-driven high-intent lead generation tool, we streamlined sales, cutting the effort per lead from 30 to just 4 calls. The result? Propelling NORNORM from a concept to one of Europe's leading startups within B2B circular business models.

  • Nordic Climat Group logo

    Integrating data from +80 companies

    Supporting the management team at NCG to always be data-driven by implementing a modern data platform and an automated reporting solution ultimately integrating data from +80 companies.

Blog & News

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Retention & Loyalty

Exploring the Rise of Ecosystem Loyalty Programs: A New Era in Customer Engagement

Businesses are constantly seeking innovative ways to engage and retain customers. One emerging trend that is gaining significant traction is the concept of ecosystem loyalty programs. Unlike traditional loyalty schemes, these programs offer a comprehensive approach by integrating multiple businesses to provide broader customer benefits. Understanding this trend is crucial for companies aiming to stay […]

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AI, Technology & Tools

Harnessing the Power of AI: Transforming Customer Insights with Machine Learning

How can AI and machine learning transform your customer insights into powerful strategies for segmentation, upselling, and retention? Written by: Sarah Reichhuber, Data Scientist Consultant and Sara Haas, Data Scientist Expert at Curamando. In today’s rapidly evolving business landscape, the integration of Artificial Intelligence (AI) and Machine Learning (ML) is not just a trend– it’s […]

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AI

Lead Qualification Using AI and Machine Learning

NORNORMS was launched as a new venture in 2020 with financing from Inter IKEA Development to break into the office furniture market. NORNORMS uses a subscription-based furnishing model, letting its customers subscribe to beautiful, affordable, and fully circular furniture. Eidra was brought in from day one to build and run customer acquisition. The challenge was […]

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AI

Reducing Time-to-Market with AI-Driven Content Creation

A global technology leader faced challenges crafting unique selling propositions (USPs) for its diverse product range. The process was scattered, leading to inconsistent quality and alignment issues among the UX, Product, CRO, and SEO teams. Eidra played a significant role by developing an AI content assistant, enhancing the company’s efficiency and messaging quality. Overcoming Inconsistencies […]

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