Our mission

We combine management consulting with marketing and digital expertise from multiple capabilities. Our consulting approach is holistic, helping B2B and B2C businesses drive growth, improve operational efficiency and build sustainability. Our starting point is your strategic agenda, our goal is to set your business in motion.

Our Capabilities

We set growth in motion.

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Blog

The importance of understanding customer journeys in B2B sales

In the complex world of B2B purchasing, many stakeholders and different channels make the journey challenging. Here Lisa Gudmundson explains why understanding customer journeys in B2B sales can help companies achieve their business goals. By: Lisa Gudmundson on July 4, 2024 | Reading time: 9 minutes The B2B purchasing journey is different from, and often […]

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Blog

The Power of Retailer Data for Building A Retail Media Network

The world of advertising is an ever-growing industry with a revenue of ~1 trillion USD (GroupM 2024 Global Midyear Forecast) and if one area is slowing down, like linear TV advertising, another one grows instead.  The current spotlight is on retail media which in 2024 will receive 16% of total advertising budgets. Thanks to Amazon’s […]

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Blog

Maximize your content strategy with email marketing

Isn’t it frustrating to get stuck in a conversation with someone who only talks about themselves? Unfortunately, many companies send out newsletters that are mostly centered around what the sender wants to talk about rather than what the recipient is interested in. Don’t be that company. By: Olof Strömbäck on June 11, 2024 | Reading […]

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Blog

How to create a content marketing strategy

Capture the attention of your target audience with content in order to build trust and establish your brand as a thought leader in your industry. Discover the power of compelling content in driving traffic, generating leads, and ultimately, fueling business growth. Let’s dive into how you can leverage content to make your business thrive.  By: […]

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