Blog & news

In a move that has caught the SEO community off guard, Google has announced the rollout of the December 2024 core update merely a week after the completion of the November 2024 core update. This is the fourth major core update of the year, following updates in March, August, and November. Here’s what you need […]

Is your team struggling to effectively integrate AI? Many organizations find it challenging to identify the right use cases. This article explores using education, workshops, data readiness, and IT collaboration to successfully integrate AI. By: Carl-Johan Färnström, Expert, on November 15, 2024 | Reading time: 5 minutes At Curamando, we have now done multiple AI […]

X, formerly Twitter, is grappling with controversies, prompting marketers to reassess its viability. This article discusses the pros and cons of including X in modern marketing strategies.  By: Sandra Larsson, Advisor, on November 14, 2024 | Reading time: 3-4 minutes X (formerly Twitter) has long been recognized as a pivotal digital space for real-time interaction, […]

Is your marketing strategy more of a guessing game than a well-thought-out plan? Many businesses struggle to set clear goals, leading to wasted resources and a lack of direction. This article highlights the necessity of a bottom-up approach for impactful marketing. By: Fabian Ström, Digital Specialist, on October 25, 2024 | Reading time: 5 minutes […]

The digital marketing is undergoing a seismic shift. Google’s introduction of AI Overviews, powered by generative AI, is poised to revolutionize how users interact with search results. This new feature promises to provide comprehensive, informative summaries directly in search results, potentially altering the dynamics of search advertising.  By: Emil Nirland, Senior Digital Specialist, on October […]

Are you struggling with realizing your digital strategy and meeting evolving customer expectations? Let us guide you through some common complexities of digital transformation and introduce our digital operating model framework. By: Nils Sjöstrand, Business Consultant, on September 5, 2024 | Reading time: 8-10 minutes   Shifting into a digital business model Many organizations are […]

The Challenge: Getting more bang for the buck Many CMOs face increasingly challenging business targets while being given decreasing marketing budgets. In addition, the ever-changing marketing landscape poses new challenges, and the equation of delivering more value with less money is becoming more difficult to resolve. Curamando wants to share a few insights and strategies […]

Email marketing is one of the most effective digital marketing channels available today. It makes it possible for businesses to reach their audience directly, build relationships, and drive conversions. By: Olof Strömbäck on August 21, 2024 | Reading time: 5 minutes   But is email marketing still relevant? The short answer is yes, and there […]

In the complex world of B2B purchasing, many stakeholders and different channels make the journey challenging. Here Lisa Gudmundson explains why understanding customer journeys in B2B sales can help companies achieve their business goals. By: Lisa Gudmundson on July 4, 2024 | Reading time: 9 minutes   The B2B purchasing journey is different from, and […]

The world of advertising is an ever-growing industry with a revenue of ~1 trillion USD (GroupM 2024 Global Midyear Forecast) and if one area is slowing down, like linear TV advertising, another one grows instead.  The current spotlight is on retail media which in 2024 will receive 16% of total advertising budgets. Thanks to Amazon’s […]

Isn’t it frustrating to get stuck in a conversation with someone who only talks about themselves? Unfortunately, many companies send out newsletters that are mostly centered around what the sender wants to talk about rather than what the recipient is interested in. Don’t be that company. By: Olof Strömbäck on June 11, 2024 | Reading […]

Capture the attention of your target audience with content in order to build trust and establish your brand as a thought leader in your industry. Discover the power of compelling content in driving traffic, generating leads, and ultimately, fueling business growth. Let’s dive into how you can leverage content to make your business thrive.  By: […]

Create a more organized website structure with keyword mapping and improve your rankings. Working with keyword mapping will increase your chances of gaining ranking and increasing organic traffic as well as user experience.  By: Olof Strömbäck on May 28, 2024 | Reading time: 10 minutes By strategically mapping keywords to specific pages, you can create […]

Do you find it challenging to set up AI in your organization? Let us walk you through a structured approach using the Double Diamond model. By: Lisa Gudmundson on April 26, 2024 | Reading time: 7 minutes   In the rapidly evolving digital landscape, AI has become a cornerstone for innovation and efficiency. Yet, organizations […]

Standing out in B2B advertising is a multifaceted endeavor. Unlike B2C marketing, where a catchy jingle might do the trick, B2B purchases involve lengthy research, multiple stakeholders, and significant investments. This intricate buying journey requires a multifaceted marketing approach to capture attention, nurture leads, and convert interest into sales. In this blog post, we’ll explore […]

In the evolving landscape of digital privacy, the phase-out of third-party cookies by major browsers marks a pivotal shift, and marketers face significant challenges in targeting and measuring their efforts. This article explores how you, as a marketer, act in a cookieless world. By: Lisen Malmsten on April 11, 2024 | Reading time: 8 minutes […]