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How to expand digital sales beyond the Nordics

As life has returned to normalcy, e-commerce growth is plowing back to the pre-covid levels. Some of the e-commerce companies are even reporting de-growth as compared to the previous year. Markets across the US and Europe are experiencing a slowdown. Rising inflation- the war in Ukraine, and high energy cost are some of the factors […]

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Curamando + Sello

Sello and Curamando team up to help online sellers succeed on marketplaces

The nordic management consulting firm Curamando, which is a part of the ARC Arise Consulting Group, is announcing a strategic partnership with the marketplace integration platform Sello. “Sello’s powerful solution has contributed to an explosion of interest in marketplace business models, an area where we have significant expertise and experience.” – Suminder Pal Singh, Curamando […]

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The 5-step Guide for the CMO of a smaller business

You feel the tingling feeling of excitement after starting a new position at a new business. And the best part; you are the new CMO! A dream position. A great opportunity to enter a new exciting time and you are full of energy. But where do you actually start? The job sounded quite tangible at […]

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Sustainable marketing – is there even such a thing or are we once again just trying to use the word “sustainable” in yet another context?

Eco-friendly and sustainable – these are frequently used words we marketers use in different advertising and marketing contexts today. But what does it really mean, and is it all the same when it comes to the world of marketing? The simple answer is no. Lets start by looking at some of the definitions that exist […]

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Ett integrerat M&A-erbjudande för en komplex, digital värld

Sedan 1,5 år tillbaka ingår både Cupole och Curamando i ARC, en koncern med nio bolag som samlar managementkonsulter, experter och kreatörer inom digital tillväxt. Båda företagen har under lång tid arbetat med due diligence, DD, men på lite olika sätt. Cupole är till stor del ett traditionellt managementkonsultföretag med fokus på de kommersiella delarna […]

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How to win on marketplaces

More and more Swedish brands are adding marketplaces as a new sales channel to reach customers. But still – most are missing out on this opportunity.  We wanted to address this opportunity at Curamando, we have organized a 2 part webinar series «How to win on marketplaces» In the first webinar, we received valuable sharing and […]

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Go beyond discounts and deals to win customers on Black Friday: Agile Marketing

Before reading this blog post, perhaps read the two other posts in this Black Friday series: Go beyond discounts and deals to win customers on Black Friday – part 1 (going through 9 levers that can help you write a Black Friday success story) Go beyond discounts and deals to win customers on Black Friday […]

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Go beyond discounts and deals to win customers on Black Friday – part 2

Before reading this blog post, perhaps read the first post in the series, which goes through nine levers available to write a Black Friday success story. If you’ve already read that – move on to this one! Everyone knows how frantic this time of year can be. Whether you work in retail or e-commerce, Black […]

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Go beyond discounts and deals to win customers on Black Friday – part 1

It’s the biggest sales day and it’s around the corner. Call it Singles Day or Black Friday – both days signifies a large sales spike for e-commerce companies and enormous offerings for the customers. The scale of these events is so large, that last year Alibaba clocked $74.1 billion and Amazon $10.4 billion in sales. […]

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Take advantage of local search features within Google Ads

Local search is becoming increasingly important as mobile use increases and affects search behaviour. In fact, around 46% of searches have local intent. The search behaviour has changed gradually, and the development is placing new demands on search marketing strategies. To have a local SEO strategy based on an optimised Google My Business (GMB) account […]

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How the latest Apple updates affect your marketing (and what to do about it)

During the past few years, online advertising has gone through many changes when it comes to privacy – Adblockers, GDPR and deprecation of third party cookies. During this time, the app advertising space has been spared from a lot of these changes because of differences in the technical foundation. Instead of cookies, the app environment […]

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image-of-swedish-grocery-cart

Four e-com managers discuss learnings of 2020 and focus of 2021

2020 was a different year, to say the least. At the beginning of 2020, companies had to make changes quickly to respond to new customer behaviours. And, many experts say that things aren’t likely to go back to the way it was before the Corona outbreak. What happened to the business landscape in 2020 has […]

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How to increase the marketing effect

The current business landscape is volatile and many CMOs have to increase their marketing and sales performance and some need to cut their budgets. In both cases, a good idea is to start with an effect matrix. A typical marketing manager has four main cost categories: People, Agencies, Technology and Paid media. You have to […]

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Six key factors to succeed with full-funnel marketing

“Full funnel marketing” is not a new concept. It was actually developed as early as 1898, by ad agency executive Elias St. Elmo Lewis and was formerly referred to as Attention, Interest, Desire & Action – “AIDA”. And later, even “AIDAS” with S for Satisfaction. However, this model has evolved somewhat even though the foundation […]

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Learnings from Singles Day → success of Black Friday

The world’s biggest e-com event just got even bigger. Since Alibaba started offering Singles Day discounts in 2009, sales have grown steadily every year. Last year, sales on Alibaba’s C2C marketplace Taobao and B2C mall Tmall reached 40 billion dollars. With Tmall having over half a billion users and with the pandemic in the rearview […]

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5 ways that changes to the website threaten your sales – and what to do about it

«Tell us about a successful site migration you have been through from start to finish». This is a question I was asked almost a year ago. After a short moment of reflection, I had to admit that it is very unusual to be involved as an SEO consultant throughout the entire process. It is much […]

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