Blog & news

Elevating Loyalty within Luxury

Why should you care about loyalty in the luxury industry? Because loyalty programs within the luxury industry are not just beneficial; they’re critical for cultivating enduring connections with high-value consumers. By: Karin Rise on February 19, 2024 | Reading time: 5 minutes Access programs have emerged as a powerful tool in the realm of luxury […]

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Picking the right social media marketing mix for your business

In today’s complex landscape, the discussion around “the right channel mix” is a hot topic. With different channels offering diverse benefits across the funnel, it’s fundamental to understand where to allocate your budget to drive your business outcome. Putting all eggs in one basket can be costly, and spreading thinly across many might not be […]

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Understanding your audiences’ search intent

A lot of organic traffic but high bounce rates and low conversion rates? Then, your content likely does not align with your visitors’ search intent. By: Olof Strömbäck on February 5, 2024 | Reading time: 5 minutes Understanding search intent is a valuable tool in optimizing your online presence and ensuring you deliver the right […]

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A decorative image with a wooden monkey.

Is Leveraging Intent Data in your B2B Marketing a Game Changer, or a Risky Business?

One of the biggest trends for B2B marketing in 2024 is definitely AI-powered personalization. Keeping quality in mind, AI will allow us to create even better CRM programs, more powerful demand generation, and more precise account-based marketing. By: Carl-Johan Färnström on January 29, 2024 | Reading time: 5 minutes Producing personalized content is now easier […]

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How to boost your ranking with keyword research

Keyword research will help you drive more organic traffic to your site and improve your search rankings. You will also gain insights into your target audience’s questions and concerns. Using these insights to create unique and valuable content will help you stay ahead of your competitors and win the rankings. By: Olof Strömbäck on January […]

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The Importance of CRM in uncertain times

Is CRM worth considering investing in? If you are yet to be convinced of its beneficial aspects to your business, dive into the following five aspects that highlight Customer Relationship Management as a strategic asset in times of economic uncertainty. Efficiently integrated CRM can be a crucial difference in becoming your industry’s benchmark, and Curamando […]

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Cost-cutting your marketing technology

Marketing teams are under pressure to improve ROI from the technology they’re paying for. Having a lean marketing tech stack has always made a lot of sense and in economic uncertain times like these, it makes more sense than ever. This article explores how you, as a marketer, plan and execute your business plan(s) while […]

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The five cornerstones of CRM – An introduction to Customer Relationship Management

If you succeed with CRM, your customers will be happier, return to your business, and tell their friends how good your products are. Moreover, your employees will feel comfortable and have guidance, data, and tools to drive the business forward daily. A customer-oriented company does not come for free, but it is no utopia. Taking […]

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Content automation is a top priority – but why do most organizations fail?

Marketing automation has come a long way, but we are still missing a key part to really get the full benefit of the investments that have been made. The content production is far too often kept in a silo, with a separate budget and away from the other marketing teams. This is not only costly, […]

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Delivering sales and marketing transformation with Salesforce: Curamando opens new Salesforce practice

Recognising the growing success of Salesforce and the need for a boutique Salesforce partner in the Nordics bridging sales and marketing, Curamando is launching its dedicated Salesforce practice launch in Sweden. With a proven track record in helping companies leveraging marketing and sales technology, Curamando now expands its digital consulting services to maximize clients’ success […]

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Curamando creates Retail Media Unit to help retailers and e-commerce platforms build new revenue streams

October 7, 2022 Curamando, a digital transformation, and growth consultancy, today announced the formation of a Retail Media Unit that will assist retailers in the Nordics monetize new revenue streams and build retail media networks. With the emerging movement for retailers and any e-commerce platform to create their own, monetized platforms for endemic and non-endemic […]

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How to expand digital sales beyond the Nordics

As life has returned to normalcy, e-commerce growth is plowing back to the pre-covid levels. Some of the e-commerce companies are even reporting de-growth as compared to the previous year. Markets across the US and Europe are experiencing a slowdown. Rising inflation- the war in Ukraine, and high energy cost are some of the factors […]

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Curamando + Sello

Sello and Curamando team up to help online sellers succeed on marketplaces

The nordic management consulting firm Curamando, which is a part of the ARC Arise Consulting Group, is announcing a strategic partnership with the marketplace integration platform Sello. “Sello’s powerful solution has contributed to an explosion of interest in marketplace business models, an area where we have significant expertise and experience.” – Suminder Pal Singh, Curamando […]

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The 5-step Guide for the CMO of a smaller business

You feel the tingling feeling of excitement after starting a new position at a new business. And the best part; you are the new CMO! A dream position. A great opportunity to enter a new exciting time and you are full of energy. But where do you actually start? The job sounded quite tangible at […]

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Sustainable marketing – is there even such a thing or are we once again just trying to use the word “sustainable” in yet another context?

Eco-friendly and sustainable – these are frequently used words we marketers use in different advertising and marketing contexts today. But what does it really mean, and is it all the same when it comes to the world of marketing? The simple answer is no. Lets start by looking at some of the definitions that exist […]

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Ett integrerat M&A-erbjudande för en komplex, digital värld

Sedan 1,5 år tillbaka ingår både Cupole och Curamando i ARC, en koncern med nio bolag som samlar managementkonsulter, experter och kreatörer inom digital tillväxt. Båda företagen har under lång tid arbetat med due diligence, DD, men på lite olika sätt. Cupole är till stor del ett traditionellt managementkonsultföretag med fokus på de kommersiella delarna […]

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