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Business & Sales Channel Strategy

Overcoming organizational challenges with a digital operating model

Are you struggling with realizing your digital strategy and meeting evolving customer expectations? Let us guide you through some common complexities of digital transformation and introduce our digital operating model framework. By: Nils Sjöstrand, Business Consultant, on September 5, 2024 | Reading time: 8-10 minutes   Shifting into a digital business model Many organizations are […]

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Business & Sales Channel Strategy, Marketing & Customer Acquisition

Standing out in B2B marketing

Standing out in B2B advertising is a multifaceted endeavor. Unlike B2C marketing, where a catchy jingle might do the trick, B2B purchases involve lengthy research, multiple stakeholders, and significant investments. This intricate buying journey requires a multifaceted marketing approach to capture attention, nurture leads, and convert interest into sales. In this blog post, we’ll explore […]

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Business & Sales Channel Strategy

Sustainable marketing – is there even such a thing or are we once again just trying to use the word “sustainable” in yet another context?

Eco-friendly and sustainable – these are frequently used words we marketers use in different advertising and marketing contexts today. But what does it really mean, and is it all the same when it comes to the world of marketing? The simple answer is no. Lets start by looking at some of the definitions that exist […]

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Business & Sales Channel Strategy

How to increase the marketing effect

The current business landscape is volatile and many CMOs have to increase their marketing and sales performance and some need to cut their budgets. In both cases, a good idea is to start with an effect matrix. A typical marketing manager has four main cost categories: People, Agencies, Technology and Paid media. You have to […]

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