Blog & news

Business & Sales Channel Strategy, Marketing & Customer Acquisition

Is your marketing strategy more of a guessing game than a well-thought-out plan? Many businesses struggle to set clear goals, leading to wasted resources and a lack of direction. This article highlights the necessity of a bottom-up approach for impactful marketing. By: Fabian Ström, Digital Specialist, on October 25, 2024 | Reading time: 5 minutes […]

Business & Sales Channel Strategy

Are you struggling with realizing your digital strategy and meeting evolving customer expectations? Let us guide you through some common complexities of digital transformation and introduce our digital operating model framework. By: Nils Sjöstrand, Business Consultant, on September 5, 2024 | Reading time: 8-10 minutes   Shifting into a digital business model Many organizations are […]

Business & Sales Channel Strategy

In the complex world of B2B purchasing, many stakeholders and different channels make the journey challenging. Here Lisa Gudmundson explains why understanding customer journeys in B2B sales can help companies achieve their business goals. By: Lisa Gudmundson on July 4, 2024 | Reading time: 9 minutes   The B2B purchasing journey is different from, and […]

Business & Sales Channel Strategy, Data & Analytics

The world of advertising is an ever-growing industry with a revenue of ~1 trillion USD (GroupM 2024 Global Midyear Forecast) and if one area is slowing down, like linear TV advertising, another one grows instead.  The current spotlight is on retail media which in 2024 will receive 16% of total advertising budgets. Thanks to Amazon’s […]

Business & Sales Channel Strategy, Technology & Tools, Transformation & Operative Models

Do you find it challenging to set up AI in your organization? Let us walk you through a structured approach using the Double Diamond model. By: Lisa Gudmundson on April 26, 2024 | Reading time: 7 minutes   In the rapidly evolving digital landscape, AI has become a cornerstone for innovation and efficiency. Yet, organizations […]

Business & Sales Channel Strategy, Marketing & Customer Acquisition

Standing out in B2B advertising is a multifaceted endeavor. Unlike B2C marketing, where a catchy jingle might do the trick, B2B purchases involve lengthy research, multiple stakeholders, and significant investments. This intricate buying journey requires a multifaceted marketing approach to capture attention, nurture leads, and convert interest into sales. In this blog post, we’ll explore […]

Business & Sales Channel Strategy

Marketing teams are under pressure to improve ROI from the technology they’re paying for. Having a lean marketing tech stack has always made a lot of sense and in economic uncertain times like these, it makes more sense than ever. This article explores how you, as a marketer, plan and execute your business plan(s) while […]

Business & Sales Channel Strategy

You feel the tingling feeling of excitement after starting a new position at a new business. And the best part; you are the new CMO! A dream position. A great opportunity to enter a new exciting time and you are full of energy. But where do you actually start? The job sounded quite tangible at […]

Business & Sales Channel Strategy

Eco-friendly and sustainable – these are frequently used words we marketers use in different advertising and marketing contexts today. But what does it really mean, and is it all the same when it comes to the world of marketing? The simple answer is no. Lets start by looking at some of the definitions that exist […]

Business & Sales Channel Strategy

Before reading this blog post, perhaps read the two other posts in this Black Friday series: Go beyond discounts and deals to win customers on Black Friday – part 1 (going through 9 levers that can help you write a Black Friday success story) Go beyond discounts and deals to win customers on Black Friday […]

Business & Sales Channel Strategy

Before reading this blog post, perhaps read the first post in the series, which goes through nine levers available to write a Black Friday success story. If you’ve already read that – move on to this one! Everyone knows how frantic this time of year can be. Whether you work in retail or e-commerce, Black […]

Business & Sales Channel Strategy

It’s the biggest sales day and it’s around the corner. Call it Singles Day or Black Friday – both days signifies a large sales spike for e-commerce companies and enormous offerings for the customers. The scale of these events is so large, that last year Alibaba clocked $74.1 billion and Amazon $10.4 billion in sales. […]

Business & Sales Channel Strategy, Marketing & Customer Acquisition

2020 was a different year, to say the least. At the beginning of 2020, companies had to make changes quickly to respond to new customer behaviours. And, many experts say that things aren’t likely to go back to the way it was before the Corona outbreak. What happened to the business landscape in 2020 has […]

Business & Sales Channel Strategy

The current business landscape is volatile and many CMOs have to increase their marketing and sales performance and some need to cut their budgets. In both cases, a good idea is to start with an effect matrix. A typical marketing manager has four main cost categories: People, Agencies, Technology and Paid media. You have to […]

Business & Sales Channel Strategy

“Full funnel marketing” is not a new concept. It was actually developed as early as 1898, by ad agency executive Elias St. Elmo Lewis and was formerly referred to as Attention, Interest, Desire & Action – “AIDA”. And later, even “AIDAS” with S for Satisfaction. However, this model has evolved somewhat even though the foundation […]

Business & Sales Channel Strategy

The world’s biggest e-com event just got even bigger. Since Alibaba started offering Singles Day discounts in 2009, sales have grown steadily every year. Last year, sales on Alibaba’s C2C marketplace Taobao and B2C mall Tmall reached 40 billion dollars. With Tmall having over half a billion users and with the pandemic in the rearview […]