Are you missing out on untapped Search Engine Marketing potential?
If you seek to enhance the performance of your online presence and drive business growth, we offer comprehensive solutions to help you achieve these goals. Our expertise can boost your online visibility and maximize your return on investment, ensuring that your business thrives in the digital landscape.
Our approach
Our approach to SEM is rooted in a deep understanding of your business goals, as well as your key performance indicators (KPIs) and first-party data. As part of our SEM strategy, we assess your current bidding, margins, business goals, and technical setup. It allows us to evaluate your current bidding strategies with your profit margins and identify areas for improvement. We strive to attract more customers and create new growth opportunities for your business. We leverage industry standards and draw from our collective experience in implementing best practices and benchmarks to ensure the best results.
What we do
At Curamando, we have developed a structured framework and approach to optimize your SEM campaigns consistently. Our framework includes the following components:
Performance Analysis
- We thoroughly analyze your SEM campaigns to assess their effectiveness and identify areas for improvement
Bid Management
- We optimize your bids to ensure maximum visibility and cost-efficiency, helping you achieve your goals within your budget
Budget Management
- We carefully manage your SEM budget, strategically allocating resources to maximize your return on investment
Ads, Assets, and Shared Library
- We create engaging ads and utilize shared libraries to streamline the management of your SEM assets
Keywords and Search Terms
- We conduct in-depth keyword research to identify your campaigns’ most relevant and valuable keywords, improving your targeting and performance
Shopping and Feeds (Google Merchant Center)
- For e-commerce businesses, we optimize your product feeds and leverage Google Merchant Center with your feed management tool to enhance your shopping campaigns
Dynamic Search Ads
- We use Dynamic Search Ads to automatically generate ads based on your website content, expanding your reach and capturing relevant searches
Expansion and Opportunities
- We continually explore expansion opportunities to enhance the performance of your SEM campaigns further
Whom to contact
Do you want to check if you are on the right track or missing out on hidden or untapped potential? You may feel like you’re paying too much for the results you’re seeing. Let us help you map the areas of improvement and drive your growth. Get in touch with Rebecca de Sousa – he would love to talk!
Rebecca de Sousa Senior Expert