Pricing &


The right product offering and pricing are key pillars for any successful business - both online and offline. But because of product innovation and disruptive business models, new competition sometimes emerges to challenge the status quo. With new technologies, we can help protect your existing market share - but also swing the competition in your favor and show you how to capture new ones.

How we work

At Curamando, you will meet a broad team of experts from different industries. Unlike other consultancies, we don’t only have the strategic experience but also the operational ability to quickly understand our clients’ constraints, challenges, and needs. 

Together with you and your team, we develop strategies and roadmaps that lead to what we call “effective pricing”. We also assess the need for a technical solution for pricing and, if necessary, offer assistance with its implementation. 


What we do

We know that in order to achieve effective pricing, you first need a solid assortment strategy, a consumer-oriented merchandise hierarchy, product structuring, and clear category roles. We understand and take into account all the factors that affect price and margin revenue, and we have a well-defined framework covering both the basics and enablers that help us achieve effective pricing. When embarking on new collaborations, we always start by looking at the product or service offering, organizational structure, KPIs, and more before recommending, developing and ultimately implementing a new pricing strategy or model.

Here are some of our services:

  • Identifying destination categories
  • Identifying long-tail products and how to work with them
  • Costs plus pricing versus value-based pricing
  • How to monitor your competitors and tailor a pricing strategy 

Would you like to know more?

Pricing has several dimensions and is becoming increasingly complex. Not only is competitiveness increasing – we need the latest tools and methods to deal with the constantly evolving industry landscape. Do you need someone to help you navigate all the changes and set a good strategy for your pricing and offers? Get in touch – we’d love to chat.

Join us

Are you skilled at strategic pricing and offering? Do you enjoy working in a fast-paced digital landscape? Our need for experts is growing across all three of our offices. Get in touch with Suminder Pal Singh or visit our careers page.

Suminder Pal Singh Senior Advisor

Our services

Contact us