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Six key factors to succeed with full-funnel marketing

“Full funnel marketing” is not a new concept. It was actually developed as early as 1898, by ad agency executive Elias St. Elmo Lewis and was formerly referred to as Attention, Interest, Desire & Action – “AIDA”. And later, even “AIDAS” with S for Satisfaction. However, this model has evolved somewhat even though the foundation […]

Learnings from Singles Day → success of Black Friday

The world’s biggest e-com event just got even bigger. Since Alibaba started offering Singles Day discounts in 2009, sales have grown steadily every year. Last year, sales on Alibaba’s C2C marketplace Taobao and B2C mall Tmall reached 40 billion dollars. With Tmall having over half a billion users and with the pandemic in the rearview […]

5 ways that changes to the website threaten your sales – and what to do about it

“Tell us about a successful site migration you have been through from start to finish”. This is a question I was asked almost a year ago. After a short moment of reflection, I had to admit that it is very unusual to be involved as an SEO consultant throughout the entire process. It is much […]

The product owner is the facilitator every marketing department needs

They say that few manager positions will change as much as the CMO-role in the coming years. It’s also said that future marketing managers will spend more money on technology than the CTO will. What the future holds remains to be seen. But that the CMO role is changing and has been for many years, […]

SEO for Amazon – winning the buy box

As Amazon enters the Swedish market, e-commerce companies will need to understand and master a new form of SEO – how to get a top position in the Amazon search results. Since a lot of you are already familiar with optimising for Google searches, we will approach this subject by comparing Amazon SEO with Google […]

The Amazon launch: 9 important questions to the e-com experts

Should you be nervous about the Amazon launch? What should you be doing right now to prepare? Is there a way to protect your company from the effects of the launch? Curamando’s Partners and e-com experts answer 9 of the most important questions about the Amazon launch. If you would like to learn more […]

How to sell on Amazon – and why

Joining the world’s largest marketplace is no small decision. And as usual, the devil is in the details. How to sell on Amazon – the pros and cons and ifs and buts and dos and don’ts – that’s what we’ll figure out in this blog post. In in our previous blog post, Amazon is coming […]

Amazon is coming to Sweden – now what?

The advent of Amazon E-commerce in Sweden has been rumoured and pulled back multiple times but now it seems like everybody’s fears (and hopes?) are finally becoming reality. Amazon is yet to reveal the official launch date of www.amazon.se, so apart from a warehouse in Eskilstuna and the fact that the company is recruiting a […]

6 ways to sync your SEO and SEA strategies to improve both

Both search engine optimization (SEO) and search engine advertising (SEA) basically serve the same purpose: to improve your visibility in search engines and acquire traffic based on keywords, or more accurately, user intent. But the practical aspects of working with SEO and SEA are quite different. For example, no matter how exceptional your SEO strategy […]

SEO experts and developers – 5 steps to improve collaboration

Working within SEO, I have come across my fair share of developers. Most have been open-minded, curious, cooperative and generally helpful, but I have also met some who have made the technical part of my job more difficult. Developers who believe that they understand how something works because they read a blog post or product […]

Intent-based search – cracking the code: Part 2

This is the second blog post about intent-based search. Before reading this post, we suggest you read the first post here. Introduction In the previous post, we discussed how we went from traditional SEO work such as keyword research to Google updating its algorithms and now making intent-based search an important aspect of the SEO […]

Corona crisis: Streamlining your Paid Search efforts

The current situation has put a strain on many digital marketing teams across the globe and it has become necessary to streamline and rationalize businesses at a very fast pace. During these challenging times, it is important that marketers and advertisers keep a logical sense of what is happening and continue to analyze and make […]

4 tips to meet the changing consumer behaviour during the Corona crisis

It might feel strange to talk about how you, as a company, should meet the consumers’ buying behaviour during a humanitarian crisis. A tragedy which primarily affects people, but also the world economy, people’s private finances and behaviour – including their buying behaviour. The consumers’ behaviour isn’t likely to back to the way it was […]

Intent-based search – cracking the code: Part 1

An introduction to intent-based search In our industry, we have always talked about keywords. Specific words that we can optimize towards in order to generate traffic. When Google was born, what we called “keyword stuffing” was literally a thing. Website owners would target a keyword and just copy-paste the word on their website. The site […]

7 tips on how to optimize images for search engines and end-users

A picture says more than a thousand words. But for search engines, however, it doesn’t – unless you optimize images appropriately! In this post, we share seven tips on how to optimize images for your webpage. Not only will following these tips give more traffic from image searches, but it’ll also make your websites load […]

These are the five SEO KPIs you should monitor

Defining your SEO KPIs is a fun exercise. The KPIs should be slimmed down and made as concrete as possible in order to give effect. It’s about understanding what information is needed to develop the business. The goals of the KPIs are helping you understand, giving insights and providing a basis for future decisions. An […]

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