What is Google Looker Studio and how does it work?

Google Looker Studio is a free tool for visualizing and analyzing data. It was formerly called Google Data Studio, but changed its name in October 2022 when Google brought all its Business Intelligence services under the Looker brand. For users, this means more features, integrations, and better opportunities to create insight‑driven reports.

Why use Looker Studio?

Businesses and marketers use Looker Studio to turn raw data into clear, interactive dashboards and reports. By connecting data from multiple sources, such as Google Analytics, Google Ads, Google Search Console, YouTube, Google Sheets, or external platforms like Meta, you can get a complete view of your digital performance. This makes it easier to make data‑driven decisions and track key KPIs.

How does Looker Studio work?

In short, you connect one or more data sources, choose how to visualize the information (charts, tables, graphs, etc.), and then share the report with colleagues or clients. You can create a Looker Studio report from scratch or use pre‑built templates. Everything runs in the cloud, so you can collaborate in real time.

Data Studio vs. Looker Studio

The main functionality from Data Studio is still available, but Looker Studio also includes additional capabilities, such as access to over 800 data connectors, compatibility with Looker data models, and enhanced integration with Google Workspace. 

Summary:

Looker Studio is a flexible, user‑friendly platform for creating data visualizations that help businesses understand and act on their data. Whether you’re a marketer, analyst, or business leader, it can save time, increase insights, and support better decision‑making.