Blog & news

Business & Sales Channel Strategy

Before reading this blog post, perhaps read the first post in the series, which goes through nine levers available to write a Black Friday success story. If you’ve already read that – move on to this one! Everyone knows how frantic this time of year can be. Whether you work in retail or e-commerce, Black […]

Business & Sales Channel Strategy

It’s the biggest sales day and it’s around the corner. Call it Singles Day or Black Friday – both days signifies a large sales spike for e-commerce companies and enormous offerings for the customers. The scale of these events is so large, that last year Alibaba clocked $74.1 billion and Amazon $10.4 billion in sales. […]

Marketing & Customer Acquisition

Local search is becoming increasingly important as mobile use increases and affects search behaviour. In fact, around 46% of searches have local intent. The search behaviour has changed gradually, and the development is placing new demands on search marketing strategies. To have a local SEO strategy based on an optimised Google My Business (GMB) account […]

Data & Analytics, Technology & Tools

During the past few years, online advertising has gone through many changes when it comes to privacy – Adblockers, GDPR and deprecation of third party cookies. During this time, the app advertising space has been spared from a lot of these changes because of differences in the technical foundation. Instead of cookies, the app environment […]

Business & Sales Channel Strategy, Marketing & Customer Acquisition

2020 was a different year, to say the least. At the beginning of 2020, companies had to make changes quickly to respond to new customer behaviours. And, many experts say that things aren’t likely to go back to the way it was before the Corona outbreak. What happened to the business landscape in 2020 has […]

Business & Sales Channel Strategy

The current business landscape is volatile and many CMOs have to increase their marketing and sales performance and some need to cut their budgets. In both cases, a good idea is to start with an effect matrix. A typical marketing manager has four main cost categories: People, Agencies, Technology and Paid media. You have to […]

Business & Sales Channel Strategy

“Full funnel marketing” is not a new concept. It was actually developed as early as 1898, by ad agency executive Elias St. Elmo Lewis and was formerly referred to as Attention, Interest, Desire & Action – “AIDA”. And later, even “AIDAS” with S for Satisfaction. However, this model has evolved somewhat even though the foundation […]

Business & Sales Channel Strategy

The world’s biggest e-com event just got even bigger. Since Alibaba started offering Singles Day discounts in 2009, sales have grown steadily every year. Last year, sales on Alibaba’s C2C marketplace Taobao and B2C mall Tmall reached 40 billion dollars. With Tmall having over half a billion users and with the pandemic in the rearview […]

Marketing & Customer Acquisition

“Tell us about a successful site migration you have been through from start to finish”. This is a question I was asked almost a year ago. After a short moment of reflection, I had to admit that it is very unusual to be involved as an SEO consultant throughout the entire process. It is much […]

Business & Sales Channel Strategy

They say that few manager positions will change as much as the CMO-role in the coming years. It’s also said that future marketing managers will spend more money on technology than the CTO will. What the future holds remains to be seen. But that the CMO role is changing and has been for many years, […]

Marketing & Customer Acquisition

As Amazon enters the Swedish market, e-commerce companies will need to understand and master a new form of SEO – how to get a top position in the Amazon search results. Since a lot of you are already familiar with optimising for Google searches, we will approach this subject by comparing Amazon SEO with Google […]

Business & Sales Channel Strategy, Business Operations & Merchandising

  Should you be nervous about the Amazon launch? What should you be doing right now to prepare? Is there a way to protect your company from the effects of the launch? Curamando’s Partners and e-com experts answer 9 of the most important questions about the Amazon launch. If you would like to learn more […]

Business Operations & Merchandising

Joining the world’s largest marketplace is no small decision. And as usual, the devil is in the details. How to sell on Amazon  – the pros and cons and ifs and buts and dos and don’ts – that’s what we’ll figure out in this blog post. In in our previous blog post, Amazon is coming […]

Business Operations & Merchandising

The advent of Amazon E-commerce in Sweden has been rumoured and pulled back multiple times but now it seems like everybody’s fears (and hopes?) are finally becoming reality. Amazon is yet to reveal the official launch date of www.amazon.se, so apart from a warehouse in Eskilstuna and the fact that the company is recruiting a […]

Marketing & Customer Acquisition

Both search engine optimization (SEO) and search engine advertising (SEA) basically serve the same purpose: to improve your visibility in search engines and acquire traffic based on keywords, or more accurately, user intent. But the practical aspects of working with SEO and SEA are quite different. For example, no matter how exceptional your SEO strategy […]

Marketing & Customer Acquisition

Working within SEO, I have come across my fair share of developers. Most have been open-minded, curious, cooperative and generally helpful, but I have also met some who have made the technical part of my job more difficult. Developers who believe that they understand how something works because they read a blog post or product […]