Blog & news

Marketing & Customer Acquisition

In SEO, pagination is crucial in enhancing user experienceExplore how pagination enhances user experience and boosts website performance. Learn about the role of pagination in SEO. and optimizing website performance. Let’s delve into the concept of pagination and explore its impact on your site’s SEO strategy. Define pagination Pagination refers to the process of dividing […]

Marketing & Customer Acquisition

To succeed in today’s dynamic digital marketing landscape, it’s crucial to accurately measure the impact of brand and product launches. How can this be achieved effectively? In this piece, Johan Elmqvist presents a new methodology for measuring brand impact. Written by Johan Elmqvist, Paid Social expert, on April 3, 2025 | Reading time: 5 minutes […]

Retention & Loyalty

Businesses are constantly seeking innovative ways to engage and retain customers. One emerging trend that is gaining significant traction is the concept of ecosystem loyalty programs. Unlike traditional loyalty schemes, these programs offer a comprehensive approach by integrating multiple businesses to provide broader customer benefits. Understanding this trend is crucial for companies aiming to stay […]

AI, Technology & Tools

How can AI and machine learning transform your customer insights into powerful strategies for segmentation, upselling, and retention? Written by: Sarah Reichhuber, Data Scientist Consultant and Sara Haas, Data Scientist Expert at Curamando. In today’s rapidly evolving business landscape, the integration of Artificial Intelligence (AI) and Machine Learning (ML) is not just a trend– it’s […]

AI

NORNORMS was launched as a new venture in 2020 with financing from Inter IKEA Development to break into the office furniture market. NORNORMS uses a subscription-based furnishing model, letting its customers subscribe to beautiful, affordable, and fully circular furniture. Eidra was brought in from day one to build and run customer acquisition. The challenge was […]

AI

A global technology leader faced challenges crafting unique selling propositions (USPs) for its diverse product range. The process was scattered, leading to inconsistent quality and alignment issues among the UX, Product, CRO, and SEO teams. Eidra played a significant role by developing an AI content assistant, enhancing the company’s efficiency and messaging quality. Overcoming Inconsistencies […]

Retention & Loyalty

Fostering strong relationships with B2B clients is more crucial than ever, with the business landscape becoming more and more competitive. As companies strive to maintain an edge, B2B loyalty programs have emerged as a strategic tool to enhance client relationships and drive long-term success. This article investigates the significance of B2B loyalty programs, exploring their […]

Retention & Loyalty

In today’s global and competitive market, businesses are constantly seeking new ways to enhance customer loyalty. The loyalty programs on the rise today are no longer like the ones that excelled a few years ago. To keep your program relevant in the loyalty space, it is important to keep updated on recent developments in the […]

Data & Analytics, Marketing & Customer Acquisition

Let’s be honest! Measuring true marketing success was never easy, but for a while, we could fool ourselves we had all the answers with advanced attribution models and in-channel insights. However, with an increased focus on data privacy along with cookie limitations and performance marketing automation, we are forced to accept that those days are […]

AI, Marketing & Customer Acquisition

In an era where digital landscapes are rapidly evolving with AI search, staying ahead of search behavior trends is crucial for brands aiming to maintain visibility and relevance. It would be naive to think that how we search the internet will remain unchanged in the near future. Therefore, it’s important to stay ahead and avoid […]

Marketing & Customer Acquisition

Never underestimate the importance of a strong brand. January 29, 2025 | Reading time: 3 minutes In a pioneering study, tech entrepreneur and co-founder of SparkToro Rand Fishkin, in collaboration with Datos, a Semrush company, has unveiled unprecedented insights into Google search behavior. Analyzing 332 million queries over 21 months, this research sheds light on […]

Marketing & Customer Acquisition

In a move that has caught the SEO community off guard, Google has announced the rollout of the December 2024 core update merely a week after the completion of the November 2024 core update. This is the fourth major core update of the year, following updates in March, August, and November. Here’s what you need […]

AI

Is your team struggling to effectively integrate AI? Many organizations find it challenging to identify the right use cases. This article explores using education, workshops, data readiness, and IT collaboration to successfully integrate AI. By: Carl-Johan Färnström, Expert, on November 15, 2024 | Reading time: 5 minutes At Curamando, we have now done multiple AI […]

Marketing & Customer Acquisition

X, formerly Twitter, is grappling with controversies, prompting marketers to reassess its viability. This article discusses the pros and cons of including X in modern marketing strategies.  By: Sandra Larsson, Advisor, on November 14, 2024 | Reading time: 3-4 minutes X (formerly Twitter) has long been recognized as a pivotal digital space for real-time interaction, […]

Business & Sales Channel Strategy, Marketing & Customer Acquisition

Is your marketing strategy more of a guessing game than a well-thought-out plan? Many businesses struggle to set clear goals, leading to wasted resources and a lack of direction. This article highlights the necessity of a bottom-up approach for impactful marketing. By: Fabian Ström, Digital Specialist, on October 25, 2024 | Reading time: 5 minutes […]

AI, Marketing & Customer Acquisition

The digital marketing is undergoing a seismic shift. Google’s introduction of AI Overviews, powered by generative AI, is poised to revolutionize how users interact with search results. This new feature promises to provide comprehensive, informative summaries directly in search results, potentially altering the dynamics of search advertising.  By: Emil Nirland, Senior Digital Specialist, on October […]