Business & Sales Channel Strategy, Marketing & Customer Acquisition
Increase App Downloads: ASO & Website Cross-Promotion
Maximize Your App’s Visibility: The Power of Cross-Promotion Through Your Website App Store Optimization (ASO) is essential for driving downloads and visibility in app stores. However, to truly accelerate growth and brand awareness, companies need to look beyond the app stores themselves. Leveraging your website as a cross-promotion engine is a game-changer for any business […]
Read more
Marketing & Customer Acquisition
How to write Meta Titles and Meta Descriptions
Master the skill and increase your website ranking and traffic Stand out from your competitors and increase your CTR. Meta descriptions are the first impression you make to your audience in the SERP. They can often be the deciding factor in whether a user clicks through to your site or scrolls past. In this article, […]
Read more
Marketing & Customer Acquisition
The meaning of SERP and why it matters to your business
SERP stands for Search Engine Results Page and is the page you see after entering a query into a search engine like Google or Bing. SERP meaning goes beyond just a list of links. It’s the digital shopping window where your brand competes for attention, credibility, and clicks. The structure and content of a SERP […]
Read more
AI
What is AI and how to use it in digital marketing
Artificial Intelligence (AI) is rapidly transforming the digital marketing landscape. From automating repetitive tasks to delivering hyper-personalized experiences, AI is helping marketers work smarter. But what exactly does AI mean in the context of digital marketing, and how can you leverage it to drive better results? Let’s explore the essentials. Estimated reading time: 2 min […]
Read more
AI, Data & Analytics, Marketing & Customer Acquisition
Leveraging Creator-Driven Content to Enhance Polestar’s Paid Social Strategy
In the dynamic world of social media advertising, standing out is crucial. Polestar, in collaboration with Curamando, embarked on a project to refine its social media strategy by integrating creator-driven content. This article outlines the process and results of this collaboration, highlighting the concrete steps taken and the value created. Written by Fabian Ström, Digital […]
Read more
AI, Business & Sales Channel Strategy, Business Operations & Merchandising
Leverage AI for Digital Growth and Transformation
To keep up in today’s rapidly evolving digital landscape, the ability to drive change and generate growth through data-driven insights and strategies is key. At Curamando, we are dedicated to empowering businesses to navigate these challenges effectively. Estimated reading time: 9 min Businesses today face complex challenges. While growth remains a universal goal, achieving cost […]
Read more
Marketing & Customer Acquisition
Understanding SEO Pagination
In SEO, pagination is crucial in enhancing user experienceExplore how pagination enhances user experience and boosts website performance. Learn about the role of pagination in SEO. and optimizing website performance. Let’s delve into the concept of pagination and explore its impact on your site’s SEO strategy. Define pagination Pagination refers to the process of dividing […]
Read more
Marketing & Customer Acquisition
Mastering Brand Lift: Understanding the “true” lift on Meta
To succeed in today’s dynamic digital marketing landscape, it’s crucial to accurately measure the impact of brand and product launches. How can this be achieved effectively? In this piece, Johan Elmqvist presents a new methodology for measuring brand impact. Written by Johan Elmqvist, Paid Social expert, on April 3, 2025 | Reading time: 5 minutes […]
Read more
Retention & Loyalty
Exploring the Rise of Ecosystem Loyalty Programs: A New Era in Customer Engagement
Businesses are constantly seeking innovative ways to engage and retain customers. One emerging trend that is gaining significant traction is the concept of ecosystem loyalty programs. Unlike traditional loyalty schemes, these programs offer a comprehensive approach by integrating multiple businesses to provide broader customer benefits. Understanding this trend is crucial for companies aiming to stay […]
Read more
AI, Technology & Tools
Harnessing the Power of AI: Transforming Customer Insights with Machine Learning
How can AI and machine learning transform your customer insights into powerful strategies for segmentation, upselling, and retention? Written by: Sarah Reichhuber, Data Scientist Consultant and Sara Haas, Data Scientist Expert at Curamando. In today’s rapidly evolving business landscape, the integration of Artificial Intelligence (AI) and Machine Learning (ML) is not just a trend– it’s […]
Read more
AI
Lead Qualification Using AI and Machine Learning
NORNORMS was launched as a new venture in 2020 with financing from Inter IKEA Development to break into the office furniture market. NORNORMS uses a subscription-based furnishing model, letting its customers subscribe to beautiful, affordable, and fully circular furniture. Eidra was brought in from day one to build and run customer acquisition. The challenge was […]
Read more
AI
Reducing Time-to-Market with AI-Driven Content Creation
A global technology leader faced challenges crafting unique selling propositions (USPs) for its diverse product range. The process was scattered, leading to inconsistent quality and alignment issues among the UX, Product, CRO, and SEO teams. Eidra played a significant role by developing an AI content assistant, enhancing the company’s efficiency and messaging quality. Overcoming Inconsistencies […]
Read more
Retention & Loyalty
The Growing Importance of B2B Loyalty Programs
Fostering strong relationships with B2B clients is more crucial than ever, with the business landscape becoming more and more competitive. As companies strive to maintain an edge, B2B loyalty programs have emerged as a strategic tool to enhance client relationships and drive long-term success. This article investigates the significance of B2B loyalty programs, exploring their […]
Read more
Retention & Loyalty
How to Keep Up with the Changing Loyalty Landscape: Exploring the Latest Trends
In today’s global and competitive market, businesses are constantly seeking new ways to enhance customer loyalty. The loyalty programs on the rise today are no longer like the ones that excelled a few years ago. To keep your program relevant in the loyalty space, it is important to keep updated on recent developments in the […]
Read more
Data & Analytics, Marketing & Customer Acquisition
Marketing Effectiveness Measurement: Maximizing your marketing ROI
Let’s be honest! Measuring true marketing success was never easy, but for a while, we could fool ourselves we had all the answers with advanced attribution models and in-channel insights. However, with an increased focus on data privacy along with cookie limitations and performance marketing automation, we are forced to accept that those days are […]
Read more
AI, Marketing & Customer Acquisition
3 tips for developing your Content Strategy in an AI-influenced search landscape
In an era where digital landscapes are rapidly evolving with AI search, staying ahead of search behavior trends is crucial for brands aiming to maintain visibility and relevance. It would be naive to think that how we search the internet will remain unchanged in the near future. Therefore, it’s important to stay ahead and avoid […]
Read more