An organisation that can run what it builds

We work two things at once: who decides what, and how the people doing the job work. Then we stay through execution rather than handing over a plan. Where a programme runs across countries, Eidra's specialist firms work alongside us.

What we do

  1. The operating model makes digital and AI someone's job, with the funding and the decision rights to match, including how that works when the group runs across several countries. Our framework covers eight areas, from governance to processes.

    • Target Operating ModelDecide where each capability sits in the organisation and who holds it.
    • Governance & Decision RightsMake clear who decides what, and how fast each decision gets made.
    • Funding ModelsMove from project budgets to funding products and teams over time.
    • Capability BuildingPlan which skills to hire and which to train, in what order.
  2. Market analysis and business model work turn into a roadmap linked to business cases, sequenced and costed, for B2C and B2B businesses alike.

    • Market & Competitor AnalysisSee where you stand against competitors, with the evidence behind it.
    • Business Model DevelopmentFind new revenue streams and what each one would demand of you.
    • Digital Due DiligenceCheck a target's commercial and technical position before you invest.
    • Roadmap & Investment CaseGet a sequenced, costed plan that a board can read and approve.
  3. We give adoption, communication and the middle managers who decide whether a change survives as much attention as the plan, in every country and function the change touches. Interim leaders can run the transformation while you build your own team.

    • Adoption ProgrammesMeasure whether people work the new way, beyond training attendance.
    • Communication & EngagementBring people with you in words that fit their part of the business.
    • Ways of WorkingBuild the new process into the daily routine so it outlasts the project.
    • Leadership AlignmentGet the managers below the board to commit to the change.

Cases

Change our clients have made

  • Warm-toned building facade with rows of windows, blurred by motion

    IKEA

    80%

    less time on data gathering and analysis

    Faster decisions inside an IKEA transformation programme. Governance, responsibilities and decision paths redrawn.

  • Polestar car on an open road

    Polestar

    80%

    faster email content to market

    Marketing run on a generative AI operating model. Generative AI built into how the marketing organisation works, from the first idea to the finished campaign.

    Read the case
  • Green hills under a blue sky, blurred by motion

    Infranord

    3,000

    hours saved a year, estimated

    An AI assistant in use across the organisation. Rolled out with training, user guides and a KPI dashboard.

Ready to set change in motion?