Blog & news

Business & Sales Channel Strategy, Marketing & Customer Acquisition

Standing out in B2B advertising is a multifaceted endeavor. Unlike B2C marketing, where a catchy jingle might do the trick, B2B purchases involve lengthy research, multiple stakeholders, and significant investments. This intricate buying journey requires a multifaceted marketing approach to capture attention, nurture leads, and convert interest into sales. In this blog post, we’ll explore […]

Marketing & Customer Acquisition

With a crowded digital landscape, increased ad blockers, and insufficient measuring metrics, it is no surprise that the industry is looking for new and better ways to optimize its media spend. The question: How can I, as a marketer, spend my limited media budget as wisely as possible? is more pertinent than ever. Buying attention […]

AI, Marketing & Customer Acquisition

What are AI overviews, and how will it impact organic traffic? While there’s no definite answer yet, Curamando’s SEO specialist, Nicole Godor, lays out the hard facts and gives us a glimpse of what lies ahead and how you should adapt to stay ahead of the curve. The information in this article is subject to […]

Marketing & Customer Acquisition

There are not that many CMOs with a budget that allows them to target all different types of searches to reach the audience. But with SEO, they can. By: Per Pettersson on February 27, 2024 | Reading time: 5 minutes A Chief Marketing Officer is responsible for developing and implementing the organization’s marketing strategy, which […]

Marketing & Customer Acquisition

In today’s complex landscape, the discussion around “the right channel mix” is a hot topic. With different channels offering diverse benefits across the funnel, it’s fundamental to understand where to allocate your budget to drive your business outcome. Putting all eggs in one basket can be costly, and spreading thinly across many might not be […]

Marketing & Customer Acquisition

A lot of organic traffic but high bounce rates and low conversion rates? Then, your content likely does not align with your visitors’ search intent. By: Olof Strömbäck on February 5, 2024 | Reading time: 5 minutes Understanding search intent is a valuable tool in optimizing your online presence and ensuring you deliver the right […]

Marketing & Customer Acquisition

Keyword research will help you drive more organic traffic to your site and improve your search rankings. You will also gain insights into your target audience’s questions and concerns. Using these insights to create unique and valuable content will help you stay ahead of your competitors and win the rankings. By: Olof Strömbäck on January […]

Marketing & Customer Acquisition

Marketing automation has come a long way, but we are still missing a key part to really get the full benefit of the investments that have been made. The content production is far too often kept in a silo, with a separate budget and away from the other marketing teams. This is not only costly, […]

Marketing & Customer Acquisition

Local search is becoming increasingly important as mobile use increases and affects search behaviour. In fact, around 46% of searches have local intent. The search behaviour has changed gradually, and the development is placing new demands on search marketing strategies. To have a local SEO strategy based on an optimised Google My Business (GMB) account […]

Business & Sales Channel Strategy, Marketing & Customer Acquisition

2020 was a different year, to say the least. At the beginning of 2020, companies had to make changes quickly to respond to new customer behaviours. And, many experts say that things aren’t likely to go back to the way it was before the Corona outbreak. What happened to the business landscape in 2020 has […]

Marketing & Customer Acquisition

“Tell us about a successful site migration you have been through from start to finish”. This is a question I was asked almost a year ago. After a short moment of reflection, I had to admit that it is very unusual to be involved as an SEO consultant throughout the entire process. It is much […]

Marketing & Customer Acquisition

As Amazon enters the Swedish market, e-commerce companies will need to understand and master a new form of SEO – how to get a top position in the Amazon search results. Since a lot of you are already familiar with optimising for Google searches, we will approach this subject by comparing Amazon SEO with Google […]

Marketing & Customer Acquisition

Both search engine optimization (SEO) and search engine advertising (SEA) basically serve the same purpose: to improve your visibility in search engines and acquire traffic based on keywords, or more accurately, user intent. But the practical aspects of working with SEO and SEA are quite different. For example, no matter how exceptional your SEO strategy […]

Marketing & Customer Acquisition

Working within SEO, I have come across my fair share of developers. Most have been open-minded, curious, cooperative and generally helpful, but I have also met some who have made the technical part of my job more difficult. Developers who believe that they understand how something works because they read a blog post or product […]

Marketing & Customer Acquisition

This is the second blog post about intent-based search. Before reading this post, we suggest you read the first post here.  Introduction In the previous post, we discussed how we went from traditional SEO work such as keyword research to Google updating its algorithms and now making intent-based search an important aspect of the SEO […]

Marketing & Customer Acquisition

The current situation has put a strain on many digital marketing teams across the globe and it has become necessary to streamline and rationalize businesses at a very fast pace. During these challenging times, it is important that marketers and advertisers keep a logical sense of what is happening and continue to analyze and make […]