Blog & news

Marketing & Customer Acquisition

In today’s complex landscape, the discussion around “the right channel mix” is a hot topic. With different channels offering diverse benefits across the funnel, it’s fundamental to understand where to allocate your budget to drive your business outcome. Putting all eggs in one basket can be costly, and spreading thinly across many might not be […]

Marketing & Customer Acquisition

A lot of organic traffic but high bounce rates and low conversion rates? Then, your content likely does not align with your visitors’ search intent. By: Olof Strömbäck on February 5, 2024 | Reading time: 5 minutes Understanding search intent is a valuable tool in optimizing your online presence and ensuring you deliver the right […]

Marketing & Customer Acquisition

Keyword research will help you drive more organic traffic to your site and improve your search rankings. You will also gain insights into your target audience’s questions and concerns. Using these insights to create unique and valuable content will help you stay ahead of your competitors and win the rankings. By: Olof Strömbäck on January […]

Marketing & Customer Acquisition

Marketing automation has come a long way, but we are still missing a key part to really get the full benefit of the investments that have been made. The content production is far too often kept in a silo, with a separate budget and away from the other marketing teams. This is not only costly, […]

Marketing & Customer Acquisition

Local search is becoming increasingly important as mobile use increases and affects search behaviour. In fact, around 46% of searches have local intent. The search behaviour has changed gradually, and the development is placing new demands on search marketing strategies. To have a local SEO strategy based on an optimised Google My Business (GMB) account […]

Business & Sales Channel Strategy, Marketing & Customer Acquisition

2020 was a different year, to say the least. At the beginning of 2020, companies had to make changes quickly to respond to new customer behaviours. And, many experts say that things aren’t likely to go back to the way it was before the Corona outbreak. What happened to the business landscape in 2020 has […]

Marketing & Customer Acquisition

“Tell us about a successful site migration you have been through from start to finish”. This is a question I was asked almost a year ago. After a short moment of reflection, I had to admit that it is very unusual to be involved as an SEO consultant throughout the entire process. It is much […]

Marketing & Customer Acquisition

As Amazon enters the Swedish market, e-commerce companies will need to understand and master a new form of SEO – how to get a top position in the Amazon search results. Since a lot of you are already familiar with optimising for Google searches, we will approach this subject by comparing Amazon SEO with Google […]

Marketing & Customer Acquisition

Both search engine optimization (SEO) and search engine advertising (SEA) basically serve the same purpose: to improve your visibility in search engines and acquire traffic based on keywords, or more accurately, user intent. But the practical aspects of working with SEO and SEA are quite different. For example, no matter how exceptional your SEO strategy […]

Marketing & Customer Acquisition

Working within SEO, I have come across my fair share of developers. Most have been open-minded, curious, cooperative and generally helpful, but I have also met some who have made the technical part of my job more difficult. Developers who believe that they understand how something works because they read a blog post or product […]

Marketing & Customer Acquisition

This is the second blog post about intent-based search. Before reading this post, we suggest you read the first post here.  Introduction In the previous post, we discussed how we went from traditional SEO work such as keyword research to Google updating its algorithms and now making intent-based search an important aspect of the SEO […]

Marketing & Customer Acquisition

The current situation has put a strain on many digital marketing teams across the globe and it has become necessary to streamline and rationalize businesses at a very fast pace. During these challenging times, it is important that marketers and advertisers keep a logical sense of what is happening and continue to analyze and make […]

Marketing & Customer Acquisition

An introduction to intent-based search In our industry, we have always talked about keywords. Specific words that we can optimize towards in order to generate traffic. When Google was born, what we called “keyword stuffing” was literally a thing. Website owners would target a keyword and just copy-paste the word on their website. The site […]

Marketing & Customer Acquisition

A picture says more than a thousand words. But for search engines, however, it doesn’t – unless you optimize images appropriately! In this post, we share seven tips on how to optimize images for your webpage. Not only will following these tips give more traffic from image searches, but it’ll also make your websites load […]

Marketing & Customer Acquisition

Defining your SEO KPIs is a fun exercise. The KPIs should be slimmed down and made as concrete as possible in order to give effect. It’s about understanding what information is needed to develop the business. The goals of the KPIs are helping you understand, giving insights and providing a basis for future decisions. An […]

Business & Sales Channel Strategy, Marketing & Customer Acquisition

Background – what is Google Shopping? Google Shopping is a growing ad format which gives companies the opportunity to promote products with images in the search result and to drive quality traffic to the website. For many e-commerce businesses, Google Shopping represents a considerable share of online sales. In the US Google Shopping ads win […]