Blog & news

Business & Sales Channel Strategy

The world’s biggest e-com event just got even bigger. Since Alibaba started offering Singles Day discounts in 2009, sales have grown steadily every year. Last year, sales on Alibaba’s C2C marketplace Taobao and B2C mall Tmall reached 40 billion dollars. With Tmall having over half a billion users and with the pandemic in the rearview […]

Business & Sales Channel Strategy

They say that few manager positions will change as much as the CMO-role in the coming years. It’s also said that future marketing managers will spend more money on technology than the CTO will. What the future holds remains to be seen. But that the CMO role is changing and has been for many years, […]

Business & Sales Channel Strategy, Business Operations & Merchandising

  Should you be nervous about the Amazon launch? What should you be doing right now to prepare? Is there a way to protect your company from the effects of the launch? Curamando’s Partners and e-com experts answer 9 of the most important questions about the Amazon launch. If you would like to learn more […]

Business & Sales Channel Strategy

It might feel strange to talk about how you, as a company, should meet the consumers’ buying behaviour during a humanitarian crisis. A tragedy which primarily affects people, but also the world economy, people’s private finances and behaviour – including their buying behaviour. The consumers’ behaviour isn’t likely to back to the way it was […]

Business & Sales Channel Strategy, Marketing & Customer Acquisition

Background – what is Google Shopping? Google Shopping is a growing ad format which gives companies the opportunity to promote products with images in the search result and to drive quality traffic to the website. For many e-commerce businesses, Google Shopping represents a considerable share of online sales. In the US Google Shopping ads win […]

Business & Sales Channel Strategy

As an Adobe partner, Curamando visited the 10th EMEA Adobe Summit 2019 held in London 15-16th of May for a couple of days filled with digital transformation and marketing. The event itself has grown to be quite large with 6 000 attendees overall (largest so far) and 1 200 partner participants. It’s a mix of […]

Business & Sales Channel Strategy

In my daily work as a business consultant, I work together with several marketing teams in different industries and of varying levels of maturity. The challenges differ, but I have noted five clear changes, which affect everyone. Digitalisation – Business is being transferred from physical stores and media channels to digital ones. Digital marketing is […]

Business & Sales Channel Strategy

Our Senior Growth Expert, John Eriksson, talks about why digital teams are the most common reason why sales do not take off. In my daily work, I often meet with marketing and sales teams in order to find opportunities for growth. Every so often, I can quickly identify the reasons why sales are slow and the […]