Blog & news

Marketing & Customer Acquisition

Both search engine optimization (SEO) and search engine advertising (SEA) basically serve the same purpose: to improve your visibility in search engines and acquire traffic based on keywords, or more accurately, user intent. But the practical aspects of working with SEO and SEA are quite different. For example, no matter how exceptional your SEO strategy […]

Marketing & Customer Acquisition

Working within SEO, I have come across my fair share of developers. Most have been open-minded, curious, cooperative and generally helpful, but I have also met some who have made the technical part of my job more difficult. Developers who believe that they understand how something works because they read a blog post or product […]

Marketing & Customer Acquisition

This is the second blog post about intent-based search. Before reading this post, we suggest you read the first post here.  Introduction In the previous post, we discussed how we went from traditional SEO work such as keyword research to Google updating its algorithms and now making intent-based search an important aspect of the SEO […]

Marketing & Customer Acquisition

The current situation has put a strain on many digital marketing teams across the globe and it has become necessary to streamline and rationalize businesses at a very fast pace. During these challenging times, it is important that marketers and advertisers keep a logical sense of what is happening and continue to analyze and make […]

Business & Sales Channel Strategy

It might feel strange to talk about how you, as a company, should meet the consumers’ buying behaviour during a humanitarian crisis. A tragedy which primarily affects people, but also the world economy, people’s private finances and behaviour – including their buying behaviour. The consumers’ behaviour isn’t likely to back to the way it was […]

Marketing & Customer Acquisition

An introduction to intent-based search In our industry, we have always talked about keywords. Specific words that we can optimize towards in order to generate traffic. When Google was born, what we called “keyword stuffing” was literally a thing. Website owners would target a keyword and just copy-paste the word on their website. The site […]

Marketing & Customer Acquisition

A picture says more than a thousand words. But for search engines, however, it doesn’t – unless you optimize images appropriately! In this post, we share seven tips on how to optimize images for your webpage. Not only will following these tips give more traffic from image searches, but it’ll also make your websites load […]

Marketing & Customer Acquisition

Defining your SEO KPIs is a fun exercise. The KPIs should be slimmed down and made as concrete as possible in order to give effect. It’s about understanding what information is needed to develop the business. The goals of the KPIs are helping you understand, giving insights and providing a basis for future decisions. An […]

Business & Sales Channel Strategy, Marketing & Customer Acquisition

Background – what is Google Shopping? Google Shopping is a growing ad format which gives companies the opportunity to promote products with images in the search result and to drive quality traffic to the website. For many e-commerce businesses, Google Shopping represents a considerable share of online sales. In the US Google Shopping ads win […]

Retention & Loyalty

When done right, the implementation of a marketing automation tool may lead to a significant increase in productivity, revenue and campaign efficiency. After working with the implementation of marketing automation tools in several companies and industries, I’ve summed up a few tips for those of you who are considering to launch an MA tool for […]

Marketing & Customer Acquisition

Quality Score is a much-debated metric in the world of Search Engine Marketing. There are probably as many opinions on the topic as there are stars in the sky. However, there are some undeniable facts which we’ll cover in this blog post. Hopefully, this will give you a better understanding of what Quality Score actually […]

Marketing & Customer Acquisition

At 2 pm Eastern Time on September the 24th of 2019, Google started rolling out a Broad Core Algorithm Update. This update will need about a week to take full effect in all markets, and webmasters, as well as businesses that focus on their organic traffic, should expect that there might be shifts in how […]

Marketing & Customer Acquisition

A few days ago, Curamando visited SMX in London to catch up on the latest trends and news in SEO. For those who don’t know: Search Marketing Expo (SMX) has been the leading conference for SEO and SEM professionals for over a decade and takes place multiple times around the globe every year. The conference […]

Business & Sales Channel Strategy

As an Adobe partner, Curamando visited the 10th EMEA Adobe Summit 2019 held in London 15-16th of May for a couple of days filled with digital transformation and marketing. The event itself has grown to be quite large with 6 000 attendees overall (largest so far) and 1 200 partner participants. It’s a mix of […]

Data & Analytics

As a marketer, you should be more than convinced about the importance of data to deliver value for your customers by now. You should have understood how precious data is flowing from every customer touchpoint. You should have spent some time (months, years) banging your head around problems such as trying to make sense out […]

This is the third part of our blog series “Life as A New Management Consultant”, where new analysts at Curamando discuss different topics related to their jobs in Business Consulting. In the first post of the series, Lisa Forssberg wrote about work-life balance and in part two, Tim Engström wrote about different tasks. In this post, analyst Marcus […]