Blog & news

AI, Business & Sales Channel Strategy, Business Operations & Merchandising

To keep up in today’s rapidly evolving digital landscape, the ability to drive change and generate growth through data-driven insights and strategies is key. At Curamando, we are dedicated to empowering businesses to navigate these challenges effectively. Estimated reading time: 9 min Businesses today face complex challenges. While growth remains a universal goal, achieving cost […]

AI, Technology & Tools

How can AI and machine learning transform your customer insights into powerful strategies for segmentation, upselling, and retention? Written by: Sarah Reichhuber, Data Scientist Consultant and Sara Haas, Data Scientist Expert at Curamando. In today’s rapidly evolving business landscape, the integration of Artificial Intelligence (AI) and Machine Learning (ML) is not just a trend– it’s […]

AI

NORNORMS was launched as a new venture in 2020 with financing from Inter IKEA Development to break into the office furniture market. NORNORMS uses a subscription-based furnishing model, letting its customers subscribe to beautiful, affordable, and fully circular furniture. Eidra was brought in from day one to build and run customer acquisition. The challenge was […]

AI

A global technology leader faced challenges crafting unique selling propositions (USPs) for its diverse product range. The process was scattered, leading to inconsistent quality and alignment issues among the UX, Product, CRO, and SEO teams. Eidra played a significant role by developing an AI content assistant, enhancing the company’s efficiency and messaging quality. Overcoming Inconsistencies […]

Data & Analytics, Marketing & Customer Acquisition

Let’s be honest! Measuring true marketing success was never easy, but for a while, we could fool ourselves we had all the answers with advanced attribution models and in-channel insights. However, with an increased focus on data privacy along with cookie limitations and performance marketing automation, we are forced to accept that those days are […]

AI, Marketing & Customer Acquisition

In an era where digital landscapes are rapidly evolving with AI search, staying ahead of search behavior trends is crucial for brands aiming to maintain visibility and relevance. It would be naive to think that how we search the internet will remain unchanged in the near future. Therefore, it’s important to stay ahead and avoid […]

AI

Is your team struggling to effectively integrate AI? Many organizations find it challenging to identify the right use cases. This article explores using education, workshops, data readiness, and IT collaboration to successfully integrate AI. By: Carl-Johan Färnström, Expert, on November 15, 2024 | Reading time: 5 minutes At Curamando, we have now done multiple AI […]

AI, Marketing & Customer Acquisition

The digital marketing is undergoing a seismic shift. Google’s introduction of AI Overviews, powered by generative AI, is poised to revolutionize how users interact with search results. This new feature promises to provide comprehensive, informative summaries directly in search results, potentially altering the dynamics of search advertising.  By: Emil Nirland, Senior Digital Specialist, on October […]

Business & Sales Channel Strategy, Data & Analytics

The world of advertising is an ever-growing industry with a revenue of ~1 trillion USD (GroupM 2024 Global Midyear Forecast) and if one area is slowing down, like linear TV advertising, another one grows instead.  The current spotlight is on retail media which in 2024 will receive 16% of total advertising budgets. Thanks to Amazon’s […]

Data & Analytics

In the evolving landscape of digital privacy, the phase-out of third-party cookies by major browsers marks a pivotal shift, and marketers face significant challenges in targeting and measuring their efforts. This article explores how you, as a marketer, act in a cookieless world. By: Lisen Malmsten on April 11, 2024 | Reading time: 8 minutes […]

AI, Marketing & Customer Acquisition

What are AI overviews, and how will it impact organic traffic? While there’s no definite answer yet, Curamando’s SEO specialist, Nicole Godor, lays out the hard facts and gives us a glimpse of what lies ahead and how you should adapt to stay ahead of the curve. The information in this article is subject to […]

Data & Analytics

One of the biggest trends for B2B marketing in 2024 is definitely AI-powered personalization. Keeping quality in mind, AI will allow us to create even better CRM programs, more powerful demand generation, and more precise account-based marketing. By: Carl-Johan Färnström on January 29, 2024 | Reading time: 5 minutes Producing personalized content is now easier […]

Data & Analytics, Technology & Tools

During the past few years, online advertising has gone through many changes when it comes to privacy – Adblockers, GDPR and deprecation of third party cookies. During this time, the app advertising space has been spared from a lot of these changes because of differences in the technical foundation. Instead of cookies, the app environment […]

Data & Analytics

As a marketer, you should be more than convinced about the importance of data to deliver value for your customers by now. You should have understood how precious data is flowing from every customer touchpoint. You should have spent some time (months, years) banging your head around problems such as trying to make sense out […]

Data & Analytics, Marketing & Customer Acquisition

Do you know what a CDP is? Not to worry; not many others do. Working within digital marketing nowadays means having to stay on the ball in an industry with year-on-year double-digit growth rates. As a result of this rapid development, digital measurability has increased, and understanding the interaction between different martech platforms, in order […]

Data & Analytics

Having a website but not knowing how people use it is like talking without listening. Whether you’re selling products, driving customers to offline stores or building your brand, Google Analytics takes the guesswork out of measuring how well you’re achieving your website goals. Karl Norling, a data insights expert at Curamando, knows how to get […]