LLMs are transforming how we create and consume content, but AI content doesn’t have to mean low-quality or generic outputs. When strategically managed, it can enhance both content creation efficiency and SEO and GEO performance.  At Curamando, we’ve developed an AI content process that blends human insight with machine speed, ensuring relevance, quality, and SEO […]

Building a robust operating model has become a key priority for all modern marketing organizations. Whether the goal is to reach a corporate buyer with a complex decision process or to capture a consumer on an e-commerce platform, the fundamentals are the same: clear processes, well-utilized data, and the right set of technological tools. But […]

For senior leaders, CDOs, and transformation owners aiming to turn strategic ambition into tangible outcomes.  We’ve seen it in several organisations: an organisation with great data ambition, a clear business strategy, set OKRs, large investments into data platform, and an eager leadership team – but a frustrating sense of waiting to see the effects of […]

In 2024, Rexel partnered with Curamando’s CRM & Loyalty team within Eidra to accelerate their digital transformation. Together, they set out to refine automated customer journeys, optimize email communication, and ensure that every digital interaction translated to measurable growth.   Unlocking the potential of email marketing Rexel is a global leader in the distribution of […]