Google Responsive Search Ads (RSA) let you reach people right when they’re looking for what you offer. Google’s network reaches billions of people every day. It’s a powerful way to connect with the right audience at the right time and grow your business. But to unlock the full potential of search ads, you need more […]

Google Looker Studio is a free tool for visualizing and analyzing data. It was formerly called Google Data Studio, but changed its name in October 2022 when Google brought all its Business Intelligence services under the Looker brand. For users, this means more features, integrations, and better opportunities to create insight‑driven reports. Why use Looker […]

Ever seen an AI app promise a simple plug-and-play experience? Just “connect your data” or do a quick data dump, and let the AI work its magic. Maybe you’ve tried it. Maybe you’ve heard stories from colleagues who have. Sound familiar? Did it actually deliver? If you’re reading this, chances are it didn’t. And you’re […]

Swapping guesswork for data-driven results Let’s face it: most of us are just winging it. From breakfast choices to what to wear today, we are basically “walking hypotheses” with zero data to back anything up. Actually, without coffee, the term “walking zombie” is probably a better term for me personally. But what if we started […]