CRM & Loyalty
More revenue from the customers you have. A strategy, a programme that is launched and measured, and a team that can run it.
Our approach
How a loyalty programme gets built
We start by assessing your CRM maturity and how your loyalty programme performs, including the organisation and ways of working behind it. Insight and data modelling show where the value is: customer lifetime value, churn risk, purchase propensity and customer journeys.
From there our CRM and loyalty strategists, data analysts and martech specialists design and launch the programme, with lead management, personalisation and marketing automation set up to run it. Email, push and SMS are tested continuously to find what changes customer behaviour.
- More from existing customers. Revenue per member is the main measure.
- New members get their own journey through the first weeks.
- Every message is checked against how customers respond.
What we do
Four ways to raise revenue per customer
- Lifecycle ProgrammesTrigger onboarding, win-back and everything in between from what customers do.
- Loyalty DesignBuild a programme that changes how members buy, beyond handing out discounts.
- PersonalisationMake every message more relevant using the customer data you hold.
- Email & MessagingImprove deliverability, creative and the economics of email, push and SMS.
Ready to grow faster?
Talk to us about CRM and loyalty. We'll look at where your customer data and programmes can raise revenue per customer.