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Marketing & Customer Acquisition

Quality Score is a much-debated metric in the world of Search Engine Marketing. There are probably as many opinions on the topic as there are stars in the sky. However, there are some undeniable facts which we’ll cover in this blog post. Hopefully, this will give you a better understanding of what Quality Score actually […]

Marketing & Customer Acquisition

At 2 pm Eastern Time on September the 24th of 2019, Google started rolling out a Broad Core Algorithm Update. This update will need about a week to take full effect in all markets, and webmasters, as well as businesses that focus on their organic traffic, should expect that there might be shifts in how […]

Marketing & Customer Acquisition

A few days ago, Curamando visited SMX in London to catch up on the latest trends and news in SEO. For those who don’t know: Search Marketing Expo (SMX) has been the leading conference for SEO and SEM professionals for over a decade and takes place multiple times around the globe every year. The conference […]

Data & Analytics, Marketing & Customer Acquisition

Do you know what a CDP is? Not to worry; not many others do. Working within digital marketing nowadays means having to stay on the ball in an industry with year-on-year double-digit growth rates. As a result of this rapid development, digital measurability has increased, and understanding the interaction between different martech platforms, in order […]

Marketing & Customer Acquisition

Website migration is one of the most critical projects a digital organization can undertake. Poor decision-making often leads to a dramatic drop in traffic and, ultimately, loss of sales. And it can happen quickly! Regardless of whether the purpose of the migration is to move between technical platforms, update URL or content structure, or any […]

Marketing & Customer Acquisition

Sales-focused marketing is a natural part of most advertisers’ marketing strategies these days. Nevertheless, there are some questions regarding how the activities should be handled. Below I will provide four tips on how to be successful with your online sales in the long term.   Establish agile work procedures We are noticing a trend where […]

Marketing & Customer Acquisition

Programmatic advertising has come a long way since the first ad exchange was created by Right Media in 2004. But what was at first a fairly straight track towards an advertising auction where buyers and sellers meet, has now been replaced by a complex flow with very many players on respective sides who all add […]

Data & Analytics, Marketing & Customer Acquisition

The option to link your Google Search Console and Analytics properties has been available for quite some time, but so far the data has been displayed separately. This is about to change in an upcoming update to Analytics. In contrast to paid search traffic, Google has generally been much more restrictive with its organic search […]

Marketing & Customer Acquisition

Google Analytics is a well-known product to practically everyone with an online presence. The standard version is both free to use and extremely versatile, so it’s no surprise that it has the largest market share by far among businesses of all sizes. There’s also a paid version that is now being complemented with several new […]

Marketing & Customer Acquisition

This February, Google rolled out a dramatic change in the layout of its desktop result pages, with the removal of the right-side text ads. At the same time, the search engine introduced a fourth ad showing above the organic search result for what they call “highly commercial queries”. Though this may come as a surprise […]