Blog & news

Data & Analytics, Marketing & Customer Acquisition

The option to link your Google Search Console and Analytics properties has been available for quite some time, but so far the data has been displayed separately. This is about to change in an upcoming update to Analytics. In contrast to paid search traffic, Google has generally been much more restrictive with its organic search […]

Marketing & Customer Acquisition

Google Analytics is a well-known product to practically everyone with an online presence. The standard version is both free to use and extremely versatile, so it’s no surprise that it has the largest market share by far among businesses of all sizes. There’s also a paid version that is now being complemented with several new […]

Marketing & Customer Acquisition

This February, Google rolled out a dramatic change in the layout of its desktop result pages, with the removal of the right-side text ads. At the same time, the search engine introduced a fourth ad showing above the organic search result for what they call “highly commercial queries”. Though this may come as a surprise […]