Blog & news

Marketing & Customer Acquisition

Create a more organized website structure with keyword mapping and improve your rankings. Working with keyword mapping will increase your chances of gaining ranking and increasing organic traffic as well as user experience.  By: Olof Strömbäck on May 28, 2024 | Reading time: 10 minutes By strategically mapping keywords to specific pages, you can create […]

Business & Sales Channel Strategy, Technology & Tools, Transformation & Operative Models

Do you find it challenging to set up AI in your organization? Let us walk you through a structured approach using the Double Diamond model. By: Lisa Gudmundson on April 26, 2024 | Reading time: 7 minutes   In the rapidly evolving digital landscape, AI has become a cornerstone for innovation and efficiency. Yet, organizations […]

Business & Sales Channel Strategy, Marketing & Customer Acquisition

Standing out in B2B advertising is a multifaceted endeavor. Unlike B2C marketing, where a catchy jingle might do the trick, B2B purchases involve lengthy research, multiple stakeholders, and significant investments. This intricate buying journey requires a multifaceted marketing approach to capture attention, nurture leads, and convert interest into sales. In this blog post, we’ll explore […]

Data & Analytics

In the evolving landscape of digital privacy, the phase-out of third-party cookies by major browsers marks a pivotal shift, and marketers face significant challenges in targeting and measuring their efforts. This article explores how you, as a marketer, act in a cookieless world. By: Lisen Malmsten on April 11, 2024 | Reading time: 8 minutes […]

Marketing & Customer Acquisition

With a crowded digital landscape, increased ad blockers, and insufficient measuring metrics, it is no surprise that the industry is looking for new and better ways to optimize its media spend. The question: How can I, as a marketer, spend my limited media budget as wisely as possible? is more pertinent than ever. Buying attention […]

AI, Marketing & Customer Acquisition

What are AI overviews, and how will it impact organic traffic? While there’s no definite answer yet, Curamando’s SEO specialist, Nicole Godor, lays out the hard facts and gives us a glimpse of what lies ahead and how you should adapt to stay ahead of the curve. The information in this article is subject to […]

Marketing & Customer Acquisition

There are not that many CMOs with a budget that allows them to target all different types of searches to reach the audience. But with SEO, they can. By: Per Pettersson on February 27, 2024 | Reading time: 5 minutes A Chief Marketing Officer is responsible for developing and implementing the organization’s marketing strategy, which […]

Retention & Loyalty

Why should you care about loyalty in the luxury industry? Because loyalty programs within the luxury industry are not just beneficial; they’re critical for cultivating enduring connections with high-value consumers. By: Karin Rise on February 19, 2024 | Reading time: 7 minutes Access programs have emerged as a powerful tool in the realm of luxury […]

Marketing & Customer Acquisition

In today’s complex landscape, the discussion around “the right channel mix” is a hot topic. With different channels offering diverse benefits across the funnel, it’s fundamental to understand where to allocate your budget to drive your business outcome. Putting all eggs in one basket can be costly, and spreading thinly across many might not be […]

Marketing & Customer Acquisition

A lot of organic traffic but high bounce rates and low conversion rates? Then, your content likely does not align with your visitors’ search intent. By: Olof Strömbäck on February 5, 2024 | Reading time: 5 minutes Understanding search intent is a valuable tool in optimizing your online presence and ensuring you deliver the right […]

Data & Analytics

One of the biggest trends for B2B marketing in 2024 is definitely AI-powered personalization. Keeping quality in mind, AI will allow us to create even better CRM programs, more powerful demand generation, and more precise account-based marketing. By: Carl-Johan Färnström on January 29, 2024 | Reading time: 5 minutes Producing personalized content is now easier […]

Marketing & Customer Acquisition

Keyword research will help you drive more organic traffic to your site and improve your search rankings. You will also gain insights into your target audience’s questions and concerns. Using these insights to create unique and valuable content will help you stay ahead of your competitors and win the rankings. By: Olof Strömbäck on January […]

Retention & Loyalty

Is CRM worth considering investing in? If you are yet to be convinced of its beneficial aspects to your business, dive into the following five aspects that highlight Customer Relationship Management as a strategic asset in times of economic uncertainty. Efficiently integrated CRM can be a crucial difference in becoming your industry’s benchmark, and Curamando […]

Business & Sales Channel Strategy

Marketing teams are under pressure to improve ROI from the technology they’re paying for. Having a lean marketing tech stack has always made a lot of sense and in economic uncertain times like these, it makes more sense than ever. This article explores how you, as a marketer, plan and execute your business plan(s) while […]

Retention & Loyalty

If you succeed with CRM, your customers will be happier, return to your business, and tell their friends how good your products are. Moreover, your employees will feel comfortable and have guidance, data, and tools to drive the business forward daily. A customer-oriented company does not come for free, but it is no utopia. Taking […]

Marketing & Customer Acquisition

Marketing automation has come a long way, but we are still missing a key part to really get the full benefit of the investments that have been made. The content production is far too often kept in a silo, with a separate budget and away from the other marketing teams. This is not only costly, […]