Blog & news

AI, Marketing & Customer Acquisition

The digital marketing is undergoing a seismic shift. Google’s introduction of AI Overviews, powered by generative AI, is poised to revolutionize how users interact with search results. This new feature promises to provide comprehensive, informative summaries directly in search results, potentially altering the dynamics of search advertising.  By: Emil Nirland, Senior Digital Specialist, on October […]

Business & Sales Channel Strategy

Are you struggling with realizing your digital strategy and meeting evolving customer expectations? Let us guide you through some common complexities of digital transformation and introduce our digital operating model framework. By: Nils Sjöstrand, Business Consultant, on September 5, 2024 | Reading time: 8-10 minutes   Shifting into a digital business model Many organizations are […]

Marketing & Customer Acquisition, Retention & Loyalty

The Challenge: Getting more bang for the buck Many CMOs face increasingly challenging business targets while being given decreasing marketing budgets. In addition, the ever-changing marketing landscape poses new challenges, and the equation of delivering more value with less money is becoming more difficult to resolve. Curamando wants to share a few insights and strategies […]

Retention & Loyalty

Email marketing is one of the most effective digital marketing channels available today. It makes it possible for businesses to reach their audience directly, build relationships, and drive conversions. By: Olof Strömbäck on August 21, 2024 | Reading time: 5 minutes   But is email marketing still relevant? The short answer is yes, and there […]

Business & Sales Channel Strategy

In the complex world of B2B purchasing, many stakeholders and different channels make the journey challenging. Here Lisa Gudmundson explains why understanding customer journeys in B2B sales can help companies achieve their business goals. By: Lisa Gudmundson on July 4, 2024 | Reading time: 9 minutes   The B2B purchasing journey is different from, and […]

Business & Sales Channel Strategy, Data & Analytics

The world of advertising is an ever-growing industry with a revenue of ~1 trillion USD (GroupM 2024 Global Midyear Forecast) and if one area is slowing down, like linear TV advertising, another one grows instead.  The current spotlight is on retail media which in 2024 will receive 16% of total advertising budgets. Thanks to Amazon’s […]

Retention & Loyalty

Isn’t it frustrating to get stuck in a conversation with someone who only talks about themselves? Unfortunately, many companies send out newsletters that are mostly centered around what the sender wants to talk about rather than what the recipient is interested in. Don’t be that company. By: Olof Strömbäck on June 11, 2024 | Reading […]

Marketing & Customer Acquisition

Capture the attention of your target audience with content in order to build trust and establish your brand as a thought leader in your industry. Discover the power of compelling content in driving traffic, generating leads, and ultimately, fueling business growth. Let’s dive into how you can leverage content to make your business thrive.  By: […]

Marketing & Customer Acquisition

Create a more organized website structure with keyword mapping and improve your rankings. Working with keyword mapping will increase your chances of gaining ranking and increasing organic traffic as well as user experience.  By: Olof Strömbäck on May 28, 2024 | Reading time: 10 minutes By strategically mapping keywords to specific pages, you can create […]

Business & Sales Channel Strategy, Technology & Tools, Transformation & Operative Models

Do you find it challenging to set up AI in your organization? Let us walk you through a structured approach using the Double Diamond model. By: Lisa Gudmundson on April 26, 2024 | Reading time: 7 minutes   In the rapidly evolving digital landscape, AI has become a cornerstone for innovation and efficiency. Yet, organizations […]

Business & Sales Channel Strategy, Marketing & Customer Acquisition

Standing out in B2B advertising is a multifaceted endeavor. Unlike B2C marketing, where a catchy jingle might do the trick, B2B purchases involve lengthy research, multiple stakeholders, and significant investments. This intricate buying journey requires a multifaceted marketing approach to capture attention, nurture leads, and convert interest into sales. In this blog post, we’ll explore […]

Data & Analytics

In the evolving landscape of digital privacy, the phase-out of third-party cookies by major browsers marks a pivotal shift, and marketers face significant challenges in targeting and measuring their efforts. This article explores how you, as a marketer, act in a cookieless world. By: Lisen Malmsten on April 11, 2024 | Reading time: 8 minutes […]

Marketing & Customer Acquisition

With a crowded digital landscape, increased ad blockers, and insufficient measuring metrics, it is no surprise that the industry is looking for new and better ways to optimize its media spend. The question: How can I, as a marketer, spend my limited media budget as wisely as possible? is more pertinent than ever. Buying attention […]

AI, Marketing & Customer Acquisition

What are AI overviews, and how will it impact organic traffic? While there’s no definite answer yet, Curamando’s SEO specialist, Nicole Godor, lays out the hard facts and gives us a glimpse of what lies ahead and how you should adapt to stay ahead of the curve. The information in this article is subject to […]

Marketing & Customer Acquisition

There are not that many CMOs with a budget that allows them to target all different types of searches to reach the audience. But with SEO, they can. By: Per Pettersson on February 27, 2024 | Reading time: 5 minutes A Chief Marketing Officer is responsible for developing and implementing the organization’s marketing strategy, which […]

Retention & Loyalty

Why should you care about loyalty in the luxury industry? Because loyalty programs within the luxury industry are not just beneficial; they’re critical for cultivating enduring connections with high-value consumers. By: Karin Rise on February 19, 2024 | Reading time: 7 minutes Access programs have emerged as a powerful tool in the realm of luxury […]