Blogg

& nyheter

Three Questions with Kronans Apotek’s IT Director, Karin Mineur.

When the pharmacy industry in Sweden was deregulated, years of work to adapt to the new playfield followed. Just when the pharmacy industry thought they were through the deregulation process, the whole digital wave hit them and with that new customer expectations, new business logic and a new requirement for online presence.

Karin Mineur, Technology Chief at Kronans Apotek will at today’s conference, D-Congress, in Gothenburg, address how they, a highly regulated and traditional pharmacy company, quickly changed direction in order to become a more modern fast-paced online player.

We asked Karin three questions about Kronans Apotek’s digital transformation journey:

  1. Who is leading the digital transformation in your organization?

I’m happy to say that all our stakeholders are on-board and fully convinced of our need to go digital. Perhaps we were a bit slow to get here, and I believe, because of our legacy, the whole pharmacy industry was slow to put a clear focus on digital. However, we’re in the middle of it now, and a key success factor is to have all of our senior leaders not only on-board but also outward-facing – that is, always looking at what our customers and our market really want, as well as taking the time to look outside our immediate space to see how other organizations are adapting to new technologies.

  1. How and where did you start your digital transformation initiative?

It might sound simple but we really had a “get things done approach”. We felt that no three-year strategic plan would be worth it because what seemed like a good idea today will change tomorrow. So, we decided to get things done and improving our online business was where we put our initial focus, simply because we believed this was where we also could deliver fast results. We were right, we grew our online sales by close to 70% last year and we now have a solid base to scale from.

  1. What are the major challenges?

As a pharmacy, we still have a huge legacy and while we need to relate to this, we also need to re-think how we can derive revenue from the value that we create for our customers. We need to constantly test and learn how a digital strategy can offer more scale, revenue and profit than the legacy approach, but it takes experimentation, an assumption of risk, and – to be blunt – some failure along the way. This, together with a clear vision for a digital customer journey is the gauntlet we must run in order to achieve digital success.

Want to learn more about how Kronans Apotek accelerated their digital transformation? Read the full client case.

 

 

 

Blog

Delivering sales and marketing transformation with Salesforce: Curamando opens new Salesforce practice

Recognising the growing success of Salesforce and the need for a boutique Salesforce partner in the Nordics bridging sales and marketing, Curamando is launching its dedicated Salesforce practice launch in Sweden. With a proven track record in helping companies leveraging marketing and sales technology, Curamando now expands its digital consulting services to maximize clients’ success […]

Read more

Blog

Curamando creates Retail Media Unit to help retailers and e-commerce platforms build new revenue streams

October 7, 2022 Curamando, a digital transformation, and growth consultancy, today announced the formation of a Retail Media Unit that will assist retailers in the Nordics monetize new revenue streams and build retail media networks. With the emerging movement for retailers and any e-commerce platform to create their own, monetized platforms for endemic and non-endemic […]

Read more

Blog

How to expand digital sales beyond the Nordics

As life has returned to normalcy, e-commerce growth is plowing back to the pre-covid levels. Some of the e-commerce companies are even reporting de-growth as compared to the previous year. Markets across the US and Europe are experiencing a slowdown. Rising inflation- the war in Ukraine, and high energy cost are some of the factors […]

Read more
Curamando + Sello

Blog

Sello and Curamando team up to help online sellers succeed on marketplaces

The nordic management consulting firm Curamando, which is a part of the ARC Arise Consulting Group, is announcing a strategic partnership with the marketplace integration platform Sello. “Sello’s powerful solution has contributed to an explosion of interest in marketplace business models, an area where we have significant expertise and experience.” – Suminder Pal Singh, Curamando […]

Read more