Blogg

& nyheter

Three Questions with Kronans Apotek’s IT Director, Karin Mineur.

When the pharmacy industry in Sweden was deregulated, years of work to adapt to the new playfield followed. Just when the pharmacy industry thought they were through the deregulation process, the whole digital wave hit them and with that new customer expectations, new business logic and a new requirement for online presence.

Karin Mineur, Technology Chief at Kronans Apotek will at today’s conference, D-Congress, in Gothenburg, address how they, a highly regulated and traditional pharmacy company, quickly changed direction in order to become a more modern fast-paced online player.

We asked Karin three questions about Kronans Apotek’s digital transformation journey:

  1. Who is leading the digital transformation in your organization?

I’m happy to say that all our stakeholders are on-board and fully convinced of our need to go digital. Perhaps we were a bit slow to get here, and I believe, because of our legacy, the whole pharmacy industry was slow to put a clear focus on digital. However, we’re in the middle of it now, and a key success factor is to have all of our senior leaders not only on-board but also outward-facing – that is, always looking at what our customers and our market really want, as well as taking the time to look outside our immediate space to see how other organizations are adapting to new technologies.

  1. How and where did you start your digital transformation initiative?

It might sound simple but we really had a “get things done approach”. We felt that no three-year strategic plan would be worth it because what seemed like a good idea today will change tomorrow. So, we decided to get things done and improving our online business was where we put our initial focus, simply because we believed this was where we also could deliver fast results. We were right, we grew our online sales by close to 70% last year and we now have a solid base to scale from.

  1. What are the major challenges?

As a pharmacy, we still have a huge legacy and while we need to relate to this, we also need to re-think how we can derive revenue from the value that we create for our customers. We need to constantly test and learn how a digital strategy can offer more scale, revenue and profit than the legacy approach, but it takes experimentation, an assumption of risk, and – to be blunt – some failure along the way. This, together with a clear vision for a digital customer journey is the gauntlet we must run in order to achieve digital success.

Want to learn more about how Kronans Apotek accelerated their digital transformation? Read the full client case.

 

 

 

Curamando + Sello

Blog

Sello and Curamando team up to help online sellers succeed on marketplaces

The nordic management consulting firm Curamando, which is a part of the ARC Arise Consulting Group, is announcing a strategic partnership with the marketplace integration platform Sello. “Sello’s powerful solution has contributed to an explosion of interest in marketplace business models, an area where we have significant expertise and experience.” – Suminder Pal Singh, Curamando […]

Read more

Blog

The 5-step Guide for the CMO of a smaller business

You feel the tingling feeling of excitement after starting a new position at a new business. And the best part; you are the new CMO! A dream position. A great opportunity to enter a new exciting time and you are full of energy. But where do you actually start? The job sounded quite tangible at […]

Read more

Blog /

Sustainable marketing – is there even such a thing or are we once again just trying to use the word “sustainable” in yet another context?

Eco-friendly and sustainable – these are frequently used words we marketers use in different advertising and marketing contexts today. But what does it really mean, and is it all the same when it comes to the world of marketing? The simple answer is no. Lets start by looking at some of the definitions that exist […]

Read more

Blog

Ett integrerat M&A-erbjudande för en komplex, digital värld

Sedan 1,5 år tillbaka ingår både Cupole och Curamando i ARC, en koncern med nio bolag som samlar managementkonsulter, experter och kreatörer inom digital tillväxt. Båda företagen har under lång tid arbetat med due diligence, DD, men på lite olika sätt. Cupole är till stor del ett traditionellt managementkonsultföretag med fokus på de kommersiella delarna […]

Read more