Do you want to maximize the impact of your marketing investments and drive measurable business results?
Then, you should integrate Marketing Effectiveness Measurement (MEM) into your business operations. By working with MEM, you gain a holistic understanding of how your marketing activities contribute to business outcomes, enabling smarter budget allocation, increased revenue, and improved ROI – even in challenging market conditions. In short, MEM is a data-driven investment in sustainable growth and profitability.
Our approach
The Curamando MEM team has been helping brands and organizations measure, analyze, and optimize their marketing effectiveness across channels and markets. We empower our clients to move beyond channel silos and adopt a holistic, data-informed approach to marketing measurement.
Today, we have a marketing analytics team with expertise in experimentation, attribution, and media mix modeling. Our client portfolio spans industry leaders and ambitious challengers alike. By integrating MEM into your business operations, our experts accelerate your ability to make fast, evidence-based decisions that drive both efficiency and growth. Every client engagement is tailored to your unique business objectives, organizational maturity, and marketing strategy.
What we do
Our MEM framework is built on three core pillars: Experimentation, Attribution, and Media Mix Modeling (MMM). Each method answers different business questions and provides actionable insights at varying levels of granularity.
Services we provide include:
- Current State Assessment & Value Creation Plan
- MEM strategy & operating models
- MEM Improvement projects & Implementation
- Media Mix Modeling (MMM) sourcing
- Test & Learn Programs
- Operational Support & Insourcing
Line functions we provide include:
- Marketing analytics managers
- Marketing analytics specialists
Whom to contact
Do you want to explore your company’s hidden potential? Reach out to Rebecca De Sousa – she would love to chat and share our expertise and insights from similar projects.
Stina Anderssson Principal