Assortment, Pricing & Merchandising Optimization

Are your assortment and pricing strategies delivering on revenue growth and profitability goals?

Accelerate revenue growth, boost profitability, and increase market share with our end-to-end pricing and assortment strategy offering. Leveraging deep industry expertise, advanced analytics, and AI-powered pricing, we help you optimize your product mix, streamline category management, and implement market-responsive pricing strategies. 

Our approach

Our approach is grounded in data-driven insights, hands-on collaboration, and a commitment to real-world results. We begin by aligning with your business objectives and market position to develop a clear pricing strategy. Next, we build a robust, data-driven category strategy and pricing model tailored to your unique market dynamics. We define category roles and segment your assortment into Key Value Items (KVIs), standard products, and margin product groups, ensuring each group receives a targeted strategy to drive customer perception, competitiveness, and profitability. 

We go beyond recommendations – partnering with you to implement, operationalize, and scale strategies across your organization. Our process includes proof-of-concept pilots for real-world validation, followed by full-scale rollout and seamless integration into your operations. We support change management and capability building, empowering your teams with the tools and knowledge needed for long-term success. 

Our commitment extends beyond initial implementation, providing ongoing monitoring, performance analytics, and continuous optimization to adapt to evolving market conditions.  

What we do

  • Assortment and Category Strategy: Optimize product mix and category roles to meet customer needs and drive growth. 
  • Category Management Operations: Enhance processes for efficient execution and continuous improvement. 
  • Pricing Strategy: Design market-responsive pricing to balance competitiveness, profitability, and brand positioning. 
  • Pricing Strategy Implementation via Proof of Concept and Scaling: Develop a price model, validate, refine, and scale it for sustainable results. 
  • Pricing Operations: Ensure seamless integration, ongoing monitoring, and agile adjustments for maximum business impact. 

Whom to contact

We’re here to turn your challenges into opportunities. Navigating the complexity of changing consumer demand, price pressure, supply risks, and evolving products is never easy. Get in touch with Suminder Pal Singh we are excited to learn more about your organization and share our knowledge and expertise! 

Suminder Pal Singh Senior Advisor

B2B & DTC Commerce

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