“A lot of marketing- and sales departments have a tough time piecing together the digital parts in their strategy. A lot of times the trouble starts when marketing projects become IT- and data projects. A common problem is to get data flowing between different systems to maximize effect from media channels, for example between CRM and different media-buying platforms. Another problem is attribution and reporting. A lot of teams feel they don’t have control of their own data. The value for this type of project is very high and we help our clients and push them in their organization,” Says John Eriksson, responsible for Programmatic Consulting at Curamando.
“We combine senior management consultants with top of class online experts to get things rolling at our clients. Our experts know what our clients should do, and the management consultants make it happen. For example, In 2015 we managed a rollout of a system for business maximization of user data for a telecom company and right now we are managing an RFP for a personalization system for a gambling company. A lot of people think that we are an agency, but we have a completely different delivery model than the agencies. Sure, we have experts within digital media, web analytics and SEO, but we are consultants first. We don’t settle for giving recommendations, we make sure these important projects are completed,” says Mattias Olofsson, partner at Curamando.
“Of course it means a lot to be recognized by a brand of this magnitude and also become the first in the Nordics. However, it is important for us to be independent in our choice of technology in the market. Sometimes DoubleClick and the Google Analytics 360-suite is the best choice to succeed with a client’s marketing- and sales strategy, sometimes it’s different products. We always tailor our consulting and recommend the solutions that suit best, not just today but also in the future,” says Anniken Jonsson, senior consultant at Curamando.
“We evaluate our Certified Marketing Partners in a rigorous process where we ensure their qualifications within media and technology. We have other partners that are resellers of our products, but this partnership is about ability to change clients way of working so that they can achieve maximum effect of the new opportunities within programmatic” says Daniel Rytterström at DoubleClick.
About DoubleClick Certified Marketing Partners
DoubleClick Certified Marketing Partners (DCMP) are rigorously screened for qualifications within media and technology. The certification has five areas: Creative, Data & Measurement, Implementation & Media Management, Technology and Programmatic Consulting.
DoubleClick is a subsidiary to Google that are market leaders within solutions for programmatic display and video.
Read more: https://www.doubleclickbygoogle.com/
Programmatic display and video is the fastest growing digital ad category. In 2016 the global market is expected to reach 24,7 billon dollars. This corresponds a 500% growth since 2012.