Curamando Performance Media Case For SBAB Nominated For IAB Mixx Awards

Our work for SBAB is a completely data-driven AI controlled programmatic solution aimed for maximizing media effect while minimizing work effort. The total lift in conversions is above 30% and the digital team have been able to redistribute their work effort from unqualified and tedious tasks to more strategic and creative.

“This project proves that AI technology is powerful and already available to the market. The main challenge was for the analytics team at SBAB to let go of their statistical training with correlation calculation of a few variables and trust the AI to dynamically compute thousands of variables. The only thing to worry about was to set targets and connect internal and external data sources. The whole project was done in a few months.” Says John Eriksson, Senior online expert at Curamando

For more information about IAB Mixx Awards, click here.

For more information about data driven marketing and programmatic consulting, contact us.

Get in touch!

A group of professionals collaborating in a modern Scandinavian office, sitting around a table with laptops and notebooks, discussing visible data charts and graphs on screens and papers, soft natural lighting, muted neutral color palette, light wood furniture, minimalistic and cozy interior, warm and inviting atmosphere, subtle Scandinavian design details, realistic style.

Blog

Set AI up for success: start with your data foundation

Ever seen an AI app promise a simple plug-and-play experience? Just “connect your data” or do a quick data dump, and let the AI work its magic. Maybe you’ve tried it. Maybe you’ve heard stories from colleagues who have. Sound familiar? Did it actually deliver? If you’re reading this, chances are it didn’t. And you’re […]

A man evaluating the A/B test of his mustasch.

Blog

Why You Should Leverage Data for Bigger things, like Life choices

Swapping guesswork for data-driven results Let’s face it: most of us are just winging it. From breakfast choices to what to wear today, we are basically “walking hypotheses” with zero data to back anything up. Actually, without coffee, the term “walking zombie” is probably a better term for me personally. But what if we started […]

A man in his thirties wearing a well-fitted suit stands in front of a luxury watch store display, using ChatGPT on his smartphone to assist with shopping.

Blog

What marketers need to know about Shopping in ChatGPT

The rise of ChatGPT Shopping and what it means for your business Like many fellow industry peers, I’ve spent quite some time lately thinking about the future of e-commerce and what’s expected of us to stay ahead of the curve. One current development that’s caught my attention is the improved Shopping Results from ChatGPT Search—meaning […]

Laptop showing a website optimized for download the app. Next to the laptop there is a smartphone showing the app.

Blog

Increase App Downloads: ASO & Website Cross-Promotion

Maximize Your App’s Visibility: The Power of Cross-Promotion Through Your Website App Store Optimization (ASO) is essential for driving downloads and visibility in app stores. However, to truly accelerate growth and brand awareness, companies need to look beyond the app stores themselves. Leveraging your website as a cross-promotion engine is a game-changer for any business […]