How to win on marketplaces

More and more Swedish brands are adding marketplaces as a new sales channel to reach customers. But still – most are missing out on this opportunity. 

We wanted to address this opportunity at Curamando, we have organized a 2 part webinar series ”How to win on marketplaces”

In the first webinar, we received valuable sharing and advice from our guest speakers:

-Andreas Baller, Head of Marketplaces,

-Gustav Jonsmeden, Head of Partnerships,  CDON

-Johannes Asplund, Global Digital Business Director,  BioGaia

During the second webinar, we focused on scaling the marketplace presence, reviewed the tips, tricks, and tech needed to scale up your sales, maximize your efficiency, and reach more customer groups. The expert knowledge was provided by the following expert speakers:

-Patrick Quaggin-Smith, Head of Partnerships,

-Joel Florén, Head of Automation and search, Curamando

-Nils Muhren, Partnership Manager,

-Thomas Wilson, Senior Marketing Manager,


If you have any questions about entering marketplaces, contact: or




Get in touch!


Elevating Loyalty within Luxury

Why should you care about loyalty in the luxury industry? Because loyalty programs within the luxury industry are not just beneficial; they’re critical for cultivating enduring connections with high-value consumers. By: Karin Rise on February 19, 2024 | Reading time: 5 minutes Access programs have emerged as a powerful tool in the realm of luxury […]

Read more


Picking the right social media marketing mix for your business

In today’s complex landscape, the discussion around “the right channel mix” is a hot topic. With different channels offering diverse benefits across the funnel, it’s fundamental to understand where to allocate your budget to drive your business outcome. Putting all eggs in one basket can be costly, and spreading thinly across many might not be […]

Read more


Understanding your audiences’ search intent

A lot of organic traffic but high bounce rates and low conversion rates? Then, your content likely does not align with your visitors’ search intent. By: Olof Strömbäck on February 5, 2024 | Reading time: 5 minutes Understanding search intent is a valuable tool in optimizing your online presence and ensuring you deliver the right […]

Read more
A decorative image with a wooden monkey.


Is Leveraging Intent Data in your B2B Marketing a Game Changer, or a Risky Business?

One of the biggest trends for B2B marketing in 2024 is definitely AI-powered personalization. Keeping quality in mind, AI will allow us to create even better CRM programs, more powerful demand generation, and more precise account-based marketing. By: Carl-Johan Färnström on January 29, 2024 | Reading time: 5 minutes Producing personalized content is now easier […]

Read more