Keeping up with new technology often requires significant change processes that can affect the entire organization. By combining change management expertise with expert technical knowledge, we help our clients establish new ways of working to maximize the value of their marketing technology. 

Our methodology is based on the People, Processes, Data & Technology framework, where our primary focus is on the “People and Processes” part since we know that technology is just a part of the change required to realize business value.

Should you optimize existing tools or invest in new ones? Marketing technology software is  expensive, so we always start by reviewing and optimizing what you already have. If we find that new investments are  justified, we will help with everything from finding the right suppliers to creating internal processes to enable their true value. 

Here are some of our services:

• Piloting studies and supporting the implementation of new marketing technology
• Achieving the full value of your existing marketing technology
• Management of segmentation and activation of cross-channel customer data
• Digital privacy & compliance support
• Health check of your ad technology
• Cookie consent management
• Marketing automation and lead management strategy

Are you considering investing in tools and platforms such as a customer data platform or consent management platform? Or maybe you’ve already made the investment but are unsure you’re maximizing its impact? Whatever your need, our team of marketing technology experts are here to help. Get in touch and we’ll set up an initial meeting to go through your needs and questions.