Technology-assisted marketing has rapidly grown from experimental niche to a full-blown field of research
Since Curamando’s inception in 2012, we have leveraged marketing technology in order to help our clients grow digitally. Our experts are passionate about new technology and will always ensure that the latest tools are used to create business value for your organization.
How we work
Keeping up with new technology often requires significant change processes that can affect the entire organization. By combining change management expertise with expert technical knowledge, we help our clients establish new ways of working to maximize the value of their marketing technology.
Our methodology is based on the People, Processes, Data & Technology framework, where our primary focus is on the “People and Processes” part since we know that technology is just a part of the change required to realize business value.
What we do
Should you optimize existing tools or invest in new ones? Marketing technology software is expensive, so we always start by reviewing and optimizing what you already have. If we find that new investments are justified, we will help with everything from finding the right suppliers to creating internal processes to enable their true value.
Here are some of our services:
- Piloting studies and supporting the implementation of new marketing technology
- Achieving the full value of your existing marketing technology
- Management of segmentation and activation of cross-channel customer data
- Digital privacy & compliance support
- Health check of your ad technology
- Cookie consent management
- Marketing automation and lead management strategy