MarTech

Master your customer relations with on-point MarTech solutions tailored to your business

At Curamando we have worked with MarTech since 2012 to help our clients grow digitally. Our experts are passionate about new technology and will always ensure that the tools are used to their maximum potential to create business value for your organization. 

With a deep understanding of sales and marketing, we combine the best talent from both sell-side and buy-side ad tech with the best from CRM and first-party data activation to help companies navigate the ever-changing MarTech landscape. 

Our approach

As the marketing tech stack is getting more complex, we need to focus more on the way of working and team set up to achieve our results. Our methodology is based on the People, Processes, Data & Technology framework, where our primary focus is on the “People and Processes” part since we know that technology is just a part of the change required to realize business value.  

We focus on getting value from your tech stack by focusing on enabling the right use cases connected to your business goals. We want to make sure your technology is being used to its fullest potential – that is why we first focus on utilizing the existing technology rather than implementing new technology. 

 

What we do

Should you optimize existing tools or invest in new ones? Marketing technology software is expensive, so we always start by reviewing and optimizing what you already have. If we find that new investments are justified, we will help with everything from finding the right suppliers to creating internal processes to enable their true value.  

Here are some of our services: 

  • Piloting studies and supporting the implementation of new marketing technology 
  • Achieving the full value of your existing marketing technology 
  • Management of segmentation and activation of cross-channel customer data 
  • Support your business in digital privacy and marketing compliance issues 
  • Enablement of a privacy-first marketing approach 
  • Cost cutting and optimizing your  MarTech stack 
  • Health check of your ad technology 
  • Setup and manage your cookie consent operations 
  • Customer Data Platform (CDP) implementation & operations 
  • Increase your revenue from retail media ad placements on-site and off-site  
  • Increase data-driven actions & automations in your lead management and sales processes 
  • Getting your company ready to leverage AI 

Whom to contact

Are you considering investing in tools and platforms such as a customer data platform or consent management platform? Or maybe you’ve already invested but are unsure how you’re maximizing its impact? Whatever your need, our team of marketing technology experts are here to help. Get in touch and we’ll set up an initial meeting to go through your needs and questions.  Get in touch with Johan Persson and we’ll set up an initial meeting to go through your needs and questions.

 

Johan Persson Expert

Technology & tools

Contact Us