Marketing Technology

Technology-assisted marketing has rapidly grown from experimental niche to a full-blown field of research

Since Curamando’s inception in 2012, we have leveraged marketing technology in order to help our clients grow digitally. Our experts are passionate about new technology and will always ensure that the latest tools are used to create business value for your organization.

Our approach

Keeping up with new technology often requires significant change processes that can affect the entire organization. By combining change management expertise with expert technical knowledge, we help our clients establish new ways of working to maximize the value of their marketing technology.

Our methodology is based on the People, Processes, Data & Technology framework, where our primary focus is on the “People and Processes” part since we know that technology is just a part of the change required to realize business value.

What we do

Should you optimize existing tools or invest in new ones? Marketing technology software is expensive, so we always start by reviewing and optimizing what you already have. If we find that new investments are justified, we will help with everything from finding the right suppliers to creating internal processes to enable their true value.

Here are some of our services:

  • Piloting studies and supporting the implementation of new marketing technology
  • Achieving the full value of your existing marketing technology
  • Management of segmentation and activation of cross-channel customer data
  • Digital privacy & compliance support
  • Health check of your ad technology
  • Cookie consent management
  • Marketing automation and lead management strategy

Whom to contact

Are you considering investing in tools and platforms such as a customer data platform or consent management platform? Or maybe you’ve already made the investment but are unsure you’re maximizing its impact? Whatever your need, our team of marketing technology experts are here to help. Get in touch with Johan Persson and we’ll set up an initial meeting to go through your needs and questions.

Johan Persson Expert

Data & Analytics

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