Technology & Tools, Transformation & Operative Models
Unlocking strategic potential through data maturity
For senior leaders, CDOs, and transformation owners aiming to turn strategic ambition into tangible outcomes. We’ve seen it in several organisations: an organisation with great data ambition, a clear business strategy, set OKRs, large investments into data platform, and an eager leadership team – but a frustrating sense of waiting to see the effects of […]
Read more
AI, Technology & Tools
Harnessing the Power of AI: Transforming Customer Insights with Machine Learning
How can AI and machine learning transform your customer insights into powerful strategies for segmentation, upselling, and retention? Written by: Sarah Reichhuber, Data Scientist Consultant and Sara Haas, Data Scientist Expert at Curamando. In today’s rapidly evolving business landscape, the integration of Artificial Intelligence (AI) and Machine Learning (ML) is not just a trend– it’s […]
Read more
Business & Sales Channel Strategy, Technology & Tools, Transformation & Operative Models
How to use AI in your organization
Do you find it challenging to set up AI in your organization? Let us walk you through a structured approach using the Double Diamond model. By: Lisa Gudmundson on April 26, 2024 | Reading time: 7 minutes In the rapidly evolving digital landscape, AI has become a cornerstone for innovation and efficiency. Yet, organizations […]
Read more
Data & Analytics, Technology & Tools
How the latest Apple updates affect your marketing (and what to do about it)
During the past few years, online advertising has gone through many changes when it comes to privacy – Adblockers, GDPR and deprecation of third party cookies. During this time, the app advertising space has been spared from a lot of these changes because of differences in the technical foundation. Instead of cookies, the app environment […]
Read more