Blog & news

Data & Analytics, Marketing & Customer Acquisition

Do you know what a CDP is? Not to worry; not many others do. Working within digital marketing nowadays means having to stay on the ball in an industry with year-on-year double-digit growth rates. As a result of this rapid development, digital measurability has increased, and understanding the interaction between different martech platforms, in order […]

Marketing & Customer Acquisition

Website migration is one of the most critical projects a digital organization can undertake. Poor decision-making often leads to a dramatic drop in traffic and, ultimately, loss of sales. And it can happen quickly! Regardless of whether the purpose of the migration is to move between technical platforms, update URL or content structure, or any […]

When the pharmacy industry in Sweden was deregulated, years of work to adapt to the new playfield followed. Just when the pharmacy industry thought they were through the deregulation process, the whole digital wave hit them and with that new customer expectations, new business logic and a new requirement for online presence. Karin Mineur, Technology […]

Marketing & Customer Acquisition

Sales-focused marketing is a natural part of most advertisers’ marketing strategies these days. Nevertheless, there are some questions regarding how the activities should be handled. Below I will provide four tips on how to be successful with your online sales in the long term.   Establish agile work procedures We are noticing a trend where […]

Business & Sales Channel Strategy

In my daily work as a business consultant, I work together with several marketing teams in different industries and of varying levels of maturity. The challenges differ, but I have noted five clear changes, which affect everyone. Digitalisation – Business is being transferred from physical stores and media channels to digital ones. Digital marketing is […]

Data & Analytics

Having a website but not knowing how people use it is like talking without listening. Whether you’re selling products, driving customers to offline stores or building your brand, Google Analytics takes the guesswork out of measuring how well you’re achieving your website goals. Karl Norling, a data insights expert at Curamando, knows how to get […]

Marketing & Customer Acquisition

Programmatic advertising has come a long way since the first ad exchange was created by Right Media in 2004. But what was at first a fairly straight track towards an advertising auction where buyers and sellers meet, has now been replaced by a complex flow with very many players on respective sides who all add […]

Business & Sales Channel Strategy

Our Senior Growth Expert, John Eriksson, talks about why digital teams are the most common reason why sales do not take off. In my daily work, I often meet with marketing and sales teams in order to find opportunities for growth. Every so often, I can quickly identify the reasons why sales are slow and the […]

Today, we are pleased to announce that Curamando is officially an ”Albert Artificial Intelligence Marketing Partner” and has implemented Albert at a fast-growing Swedish company. The first one in Sweden? At Curamando, we have previously worked with AI components in projects on behalf of our customers. In these cases, we are referring to AI systems […]

Welcome to a breakfast seminar at Curamando with Julien Coquet, VP and Chief Evangelist at Hub’scan, on the topic of Tag Management (it’s not a miracle cure). Julien will talk about Tag Management, share insights and solutions as he makes a surprise visit to Sweden. All you ever wanted to know about Tag Management (but were […]

Data & Analytics, Marketing & Customer Acquisition

The option to link your Google Search Console and Analytics properties has been available for quite some time, but so far the data has been displayed separately. This is about to change in an upcoming update to Analytics. In contrast to paid search traffic, Google has generally been much more restrictive with its organic search […]

Marketing & Customer Acquisition

Google Analytics is a well-known product to practically everyone with an online presence. The standard version is both free to use and extremely versatile, so it’s no surprise that it has the largest market share by far among businesses of all sizes. There’s also a paid version that is now being complemented with several new […]

Marketing & Customer Acquisition

This February, Google rolled out a dramatic change in the layout of its desktop result pages, with the removal of the right-side text ads. At the same time, the search engine introduced a fourth ad showing above the organic search result for what they call “highly commercial queries”. Though this may come as a surprise […]