To keep up in today’s rapidly evolving digital landscape, the ability to drive change and generate growth through data-driven insights and strategies is key. At Curamando, we are dedicated to empowering businesses to navigate these challenges effectively.
Estimated reading time: 9 min
Businesses today face complex challenges. While growth remains a universal goal, achieving cost efficiency has become equally important. The key to navigating this landscape lies in improving productivity across your organization. This is where artificial intelligence (AI) emerges as a transformative tool.
AI offers enormous potential, but it’s not just about using a single piece of software or subscribing to AI assistants like ChatGPT or CoPilot. While these tools are helpful, they are becoming standard. To build a lasting competitive advantage, organizations need to change the way they work.
Curamandos AI Approach
At Curamando, we believe in a holistic approach to AI integration, which involves three crucial steps:
- Use case discovery: Identifying the proper use cases is essential. We help you pinpoint opportunities where AI can have the most significant impact, ensuring your efforts are focused and effective.
- Tools, data, integration: We build strong data foundations, help pick the right tools, and ensure everything fits smoothly into your ecosystem.
- Organizational change: Transforming your organization to embrace this new way of working is vital. We guide you through the change process, ensuring your team is equipped and ready to leverage AI for maximum productivity and efficiency.
Three client examples where data and AI have made a meaningful difference
1. Improved way of working, supported by an AI solution
A leading Nordic investment firm approached Curamando with a need to standardize lead generation and improve sales performance across its growing portfolio of B2B service providers. Curamando’s lead generation platform Bloodline was implemented to deliver a continuous stream of hyper-relevant leads based on real-time buying signals.
Our approach:
- We conducted workshops with portfolio companies to identify key buying triggers, such as office relocations, immature IT environments (e.g., misconfigured DNS, DKIM, DMARC), and regulatory shifts (e.g., compliance deadlines).
- Enriched a database of over 1.2 million organizations with insights. These were extracted by large language models (LLMs) from new sources like websites and media content.
- Developed advanced lead scoring models to prioritize prospects based on signal strength and buying intent. This approach allowed the sales teams to focus on the most promising opportunities.
- Used machine learning to detect patterns and identify high-potential leads – before they showed any obvious buying signals
The results:
- Increased sales productivity: By leveraging AI-driven analysis of public data, we proactively identified companies with high buying intent. This led to a significant increase in the efficiency of sales activities.
- Enhanced lead quality: Predictive scoring helped detect businesses with specific sales opportunities, such as immature IT infrastructure, upcoming relocations, and compliance requirements (e.g., NIS2).
- Scalable revenue growth: AI-driven insights were integrated directly into the portfolio CRMs, enabling a repeatable and scalable sales process across multiple portfolio companies.
This collaboration not only improved the way of working but also set a new standard for sales performance through AI innovation.
2. A conversational AI assistant designed to streamline internal workflow and enhance efficiency
Imagine having access to a digital colleague who knows everything about your company. A leading company within the transportation industry, with over 1,600 employees, encountered challenges in managing a vast volume of internal documents crucial for daily operations. Employees often found it difficult to quickly locate the information they needed, impacting productivity. To address this, we implement a generative AI-powered assistant, streamlining information access and strengthening their workforce.
Our approach:
We developed an internal AI assistant tailored to the organisation’s knowledge. This solution was implemented within their Azure environment, utilizing existing authentication and file management systems. The AI was applied in two primary ways:
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- Improved search: Leveraging LLM/AI, the assistant enhances understanding of user queries and the documents in the knowledge base, significantly increasing the chances of finding the right document.
- Enhanced readability: The AI not only points to the correct document but also directly answers user questions, saving employees from reading lengthy and complex operating procedures.
- The digital helper: The assistant’s capabilities extend far beyond just finding information. It can be used for a wide range of tasks, such as brainstorming ideas, translating, transforming documents for onboarding new colleagues, and much more.
We also provided extensive comprehensive support, including launching the assistant, user training sessions, technical documentation, and a KPI dashboard to measure success and adoption.
The Results:
One of the primary objectives of the project was to increase internal exposure to AI which was well achieved. The conversational AI assistant marks a promising beginning to an AI journey.
- Over 900 complex operating procedures included
- An average user satisfaction score of 4.7 out of 5
- An estimated 3,000 hours saved annually, which translates to 1.5 FTE
The introduction of a chat-based document interface, powered by advanced AI capabilities, significantly reduced the time needed to access accurate information, greatly improving the user experience. This initiative not only boosted efficiency by improving search strategies and readability but also paved the way for continuous innovation.
3. Accelerating Marketing Operations with Generative AI
A leading automotive company aimed to expand its customer segments, which increased the volume of required marketing content. Crafting newsletter briefs and communicating with the content production team proved time-intensive. The process demanded around ten hours of effort per brief to define ideas, segments, and campaign purposes.
Our Approach:
To address these challenges, we introduced a generative AI-powered Brief Assistant. This tool leverages historical data to instantly produce extensive briefs and draft newsletters. By automating this foundational step, the assistant significantly reduced the time spent on tedious and repetitive tasks, enabling faster and more efficient content creation.
- Automated brief creation using generative AI
- Leveraged historical data for instant draft production
- Streamlined communication between teams
The Results:
By identifying process inefficiencies and applying AI where it matters most, the company boosted its efficiency and reduced time spent on repetitive tasks. Simplified processes led to better alignment and satisfaction across departments, allowing a focus on more creative and strategic tasks.
- 90% reduction in time spent on content ideation
- 80% decrease in content production time to market
This collaboration shows how generative AI can transform content production. By customizing solutions for the content creation process, AI provided a tailored, fast, and user-friendly system. This maintained the company’s commitment to quality while allowing for effective scaling of marketing efforts.
How our expertise can help you do this transformation
AI projects require domain experts who understand the desired outcomes and can evaluate output quality. Curamando has deep expertise in domains such as commerce, marketing, and AI. That’s how we can identify relevant use cases and quickly assess the potential for your organization, as demonstrated in the first use case.
We are experts on a wide range of tools, and our ability to quickly evaluate their potential ensures that you have the best solutions. We also navigate the complex legal landscape and smoothly guide you through compliance issues to prevent unnecessary delays.
Our experts have extensive experience in technology, data, and AI. We excel at tuning and integrating tools, or even building custom solutions when needed, enabling you to execute effectively, as seen in the second use case.
Moreover, our consultants have a broad experience in organizational transformation. We recognize that the most crucial elements of these programs are process and people. With Curamando, you’re not just adopting AI; you’re transforming your organization for sustainable success.
AI transformation with Curmando as your partner
We often forget that the most important part of these programs is the process and people. Curamando breathes digital transformation, and AI is no different in that regard. We take care of this, as evidenced by the cases.
With Curamando, you’re not just adopting AI – you’re transforming your organization for sustainable success. Because AI isn’t the future, it’s the now. The organizations that transform first will lead the market. We’re here to make sure you’re one of them.
Read more about our AI services.
Contact Fredrik Holmén to talk more about our team setup and AI solutions.
