Curamando is a partner of Albert – AI-driven marketing

Today, we are pleased to announce that Curamando is officially an ”Albert Artificial Intelligence Marketing Partner” and has implemented Albert at a fast-growing Swedish company. The first one in Sweden?

At Curamando, we have previously worked with AI components in projects on behalf of our customers. In these cases, we are referring to AI systems which managed one specific channel.

Albert is the first, fully autonomous, AI-driven digital marketer, making thousands upon thousands of cross-channel, cross-device campaign decisions daily for some of the world’s leading brands while delivering benchmark shattering results. He works across both paid (search, social, display) and non-paid (email) channels.

We feel that Albert is interesting because he (they deliberately refer to their system as a person in order to visualize it as part of the workforce), in addition to managing several channels, also makes many of the traditional marketing tasks like manually creating segments and messages obsolete.

Albert identifies and seeks out new micro-segments in real-time, around the clock, and simultaneously optimises messages the entire time. The objective is to reach an infinitely larger market and generate significantly more closes at a lower cost.

Albert has several interesting client cases in the United States. As for ourselves and our friends at the fast-growing company, we are wearing our thinking caps in order to analyse and evaluate the real-life, large-scale tests that we are currently conducting together. Today we’re at Albert’s New York office.

We’ll be back as soon as we have evaluated the results and are ready to share them. We are hopeful. As always, however, at Curamando we let the fact-based insights guide the way.

Follow us at Linkedin in order to be sure to be among the first to know. Or contact us and we take it from there.

P.S. At that time we will also introduce the fast-growing company 😉

Get in touch!

Blog

Elevating Loyalty within Luxury

Why should you care about loyalty in the luxury industry? Because loyalty programs within the luxury industry are not just beneficial; they’re critical for cultivating enduring connections with high-value consumers. By: Karin Rise on February 19, 2024 | Reading time: 5 minutes Access programs have emerged as a powerful tool in the realm of luxury […]

Read more

Blog

Picking the right social media marketing mix for your business

In today’s complex landscape, the discussion around “the right channel mix” is a hot topic. With different channels offering diverse benefits across the funnel, it’s fundamental to understand where to allocate your budget to drive your business outcome. Putting all eggs in one basket can be costly, and spreading thinly across many might not be […]

Read more

Blog

Understanding your audiences’ search intent

A lot of organic traffic but high bounce rates and low conversion rates? Then, your content likely does not align with your visitors’ search intent. By: Olof Strömbäck on February 5, 2024 | Reading time: 5 minutes Understanding search intent is a valuable tool in optimizing your online presence and ensuring you deliver the right […]

Read more
A decorative image with a wooden monkey.

Blog

Is Leveraging Intent Data in your B2B Marketing a Game Changer, or a Risky Business?

One of the biggest trends for B2B marketing in 2024 is definitely AI-powered personalization. Keeping quality in mind, AI will allow us to create even better CRM programs, more powerful demand generation, and more precise account-based marketing. By: Carl-Johan Färnström on January 29, 2024 | Reading time: 5 minutes Producing personalized content is now easier […]

Read more