Marketing Analytics
What each marketing investment returned, across channels and markets. The measurement is built to survive a budget review, so spend moves on evidence rather than argument.
Our approach
Three methods, run as one programme
A current state assessment shows where better measurement would change a decision. From there we set the strategy and operating model for measuring what marketing delivers, and agree how each budget decision will be judged.
Then the methods go to work: media mix modelling, incrementality tests and attribution, run as a test-and-learn programme. Our marketing analytics managers and specialists can work inside your team, or build up your own until you run it yourselves.
- Spend moves when the measurement says so.
- The figures are built to stand up in a budget review.
- The measurement does not depend on tracking every user.
What we do
Three services that show what your marketing returned
- Media Mix ModellingSee what each channel contributed, in figures your finance team will accept.
- Incrementality TestingSettle what a channel adds with geo and holdout tests.
- Attribution & TrackingKeep measuring across channels as consent rules and browsers change.
Ready to know what your marketing is worth?
Talk to us about marketing measurement. We'll go through what your marketing investments produced and how to measure the next budget decision.