Assortment, Pricing & Merchandising Optimisation
What you sell, at what price and in what order. A category strategy, a tested pricing model, and the weekly processes to run both.
Our approach
From pilot to full range
Your business goals and market position set the pricing strategy. Then we build the category strategy: each category gets a role, and the range is split into key value items, standard products and margin products, each with its own pricing logic.
We build the pricing model on your data, with AI where it pays, and test it in a pilot first. Once it is refined, it goes out across the range and into your category management processes. After rollout we keep monitoring performance and adjust prices as the market moves.
- Tested before rollout. Every model proves itself in a pilot first.
- Different items, different logic. Key value items are priced to compete, margin products to earn.
- Watched after launch. We adjust prices as the market moves.
What we do
Where the margin is, in four parts
- Category StrategyGive every category a clear role, and range it to match that role.
- Assortment PlanningDecide what to carry and cut, knowing what a wrong call costs.
- Pricing & PromotionSet prices and promotions from measured elasticity and see which campaigns pay.
- MerchandisingMake on-site search and sorting push the products your strategy says should sell.
Ready to grow digital revenue?
Talk to us about assortment and pricing. Bring one category, and you will know where measured elasticity could change what you sell and at what price.