Background
Sweden’s third-largest pharmacy increases conversions and attracts new customers through AI-based marketing with Curamando.
Challenge
Kronans Apotek’s sales online grew by 69 % during 2017. In order to achieve continued growth, Kronans Apotek wanted Curamando’s help to increase their digital sales and marketing efforts online.
The Solution
During 2018, Curamando introduced AI (artificial intelligence) as part of Kronans Apotek’s marketing mix. One example of this is AI optimization of dynamic advertising aimed at finding more customers, increasing conversion, and displaying more specific and relevant ads based on behavioral patterns of users.
Results
In just four months, the results from DCO (Digital Creative Optimization) campaigns were positive and had delivered a healthy, improved conversion overall. In addition to this, 33% of conversions from dynamic ads come from new customers, that is, customers who have not visited the company’s e-commerce before.
