Digital growth consultancy.
We set our clients in motion.
Business
business@curamando.com
+46708949004
Office
reception@eidra.com
Locations
Grev Turegatan 1, Stockholm
Kungsgatan 51, Göteborg
Grimsbygatan 24, Malmö
Kongens gate 2, Oslo
Van Diemenstraat 296, Amsterdam
Weena-Zuid 108, Rotterdam
© 2026 Curamando – Set in motion
NORNORMS was launched as a new venture in 2020 with financing from Inter IKEA Development to break into the office furniture market. NORNORMS uses a subscription-based furnishing model, letting its customers subscribe to beautiful, affordable, and fully circular furniture. Eidra was brought in from day one to build and run customer acquisition. The challenge was to establish a new brand with a new sustainable business model in an old category at a time when everyone was leaving the office.
NORNORMS needed to break into the office furniture market with a subscription-based model. The challenge was to establish a new brand with a sustainable business model during a time when office spaces were being vacated. Eidra created a full communications and customer acquisition strategy to sell NORNORMS’s unique offering.
A growth team was established to ensure fast execution from strategy to actions to insight and back to strategy. The growth team developed a website, advertising campaigns with assets, a tracking and analytics setup, and a CRM system across four markets.
An account-based marketing strategy was developed to secure a few handpicked “Trophy Clients” to create awareness and trust for other prospects. Spotify, Klarna, Uber, Netflix, and Salesforce were picked as the first 5 trophy clients.
Within 24 hours, NORNORMS had a lead client due to the campaign. Shortly after, three of the five selected companies also became NORNORMS’s clients.
Eidra created a unique data-driven sales tool, Bloodline, for NORNORMS to identify companies about to move, maximizing efficiency by reducing the overall cost per lead to 1.66 calls per lead.
The right strategy is half the work. It needs to be coupled with an iterative, collaborative, and creative approach along with fast-paced execution skills in a team effort with the client to reach the hard business objectives.
While everyone chases the latest prompt engineering trick, a quiet revolution is happening in the businesses that treat AI as an engineering discipline, not a content tool. Real competitive advantage doesn’t come from generating text faster, it comes from modeling the complex systems that drive your business and optimizing the decisions that matter. Learn why […]
Read more
“By smooth and clear scoping, we have been able to translate image generation models into real-life business value—daily and at scale.” — Adam Björklund, Chief Growth Officer, Cheffelo Introduction Cheffelo is a leading Nordic food company delivering meal kits and digital food experiences across multiple brands and markets. With a rapidly growing content operation and […]
Read more
Royal BAM Group, a leading European construction and infrastructure company, set out to modernize core renovation workflows through advanced AI and machine learning. With large volumes of high-quality 3D scan data already available, BAM’s ambition was to operationalize machine learning at scale to improve accuracy, efficiency, and decision-making across renovation projects. A strong data foundation, […]
Read more
Most AI initiatives stall at the pilot stage. As thin AI wrappers and prompt‑based solutions become commodities, real advantage comes from engineering AI systems that are built to last. Learn why data quality, architectural rigor, and an engineering mindset are what separate AI experiments from scalable business impact, and how to avoid investing in solutions […]
Read more