Accelerating AI-driven transformation: Curamando partners with Etals

We believe that true transformation happens when human expertise and scalable technology work hand in hand. That is why we are proud to announce our new strategic partnership and investment in Etals Core AB, a Stockholm-based SaaS start-up that has developed an AI-powered platform for automating and optimizing content processes.

The collaboration is already creating concrete value. Several of our consulting teams have successfully integrated Etals’ technology into client projects, reducing production time, improving quality, and opening new opportunities for growth. What used to take months can now be delivered in hours, across multiple languages and markets simultaneously.

                   “Partnering with Etals strengthens Curamando’s strategic offering and IP in AI-driven transformations. When we combine consulting services with scalable technology, we unlock new business opportunities while helping our clients achieve significant efficiency gains and increased commercial value,” says Johannah Albin, Managing Director at Curamando.

From concept to client impact

During 2025, Curamando has already delivered several projects where Etals played a decisive role, both in winning competitive pitches and in delivering measurable results. And this is just the beginning: more initiatives are already in the pipeline, proving the scalability and real-world impact of the collaboration.

                   “We are committed to continuing to integrate automation-first AI technology into Curamando’s consulting services. Together, we will accelerate joint opportunities and bring even more value to our clients,” says Fredrik Stejmar, CCO at Etals.

Why Etals?

Etals’ platform is designed to transform how organizations create and manage content. It automates copywriting, translations, product enrichment, SEO optimization, and AI-enhanced search. Integrated with leading BI tools, it also automates insight analysis and uses AI agents to execute business strategies directly in clients’ systems.

The result: a fully automated content pipeline that empowers companies to scale faster, with higher quality and lower cost.

Shaping the future together

For Curamando, this partnership is more than an investment. It is part of our long-term vision to shape the future of business and marketing through AI, helping organizations embrace automation-first strategies while staying true to their brand and customers.

With Etals on board, we are strengthening our ability to deliver on that promise.

Eager to learn more?

Discover how we can accelerate your growth:

• Content Automation
• SEO & Generative Engine Optimization
• Marketing Technology