Set in motion
© 2025 Curamando – Set in motion
October 7, 2022
Curamando, a digital transformation, and growth consultancy, today announced the formation of a Retail Media Unit that will assist retailers in the Nordics monetize new revenue streams and build retail media networks. With the emerging movement for retailers and any e-commerce platform to create their own, monetized platforms for endemic and non-endemic advertising, Curamando is announcing its Retail Media Unit, driving customer development, and revenue in new channels. The unit will be led by Suminder Pal Singh, Charles Ohlsson, and Niklas Nikolaidis from Curamando with long experience in supply- and demand-side adtech, revenue operations, and marketplace dynamics.
Retail media is projected to be a +100Bn USD market globally by year-end and it will surpass 40Bn USD in the US alone in 2022, with Amazon and Walmart leading the industry. “The changing technology and privacy landscape with efficient first-party data, enables e-commerce companies and retailers to build new revenue streams and monetize existing services and products in a whole new way.”, says Niklas Nikolaidis, Partner, Marketing Technology at Curamando. Curamando is already seeing demand from major retailers and etailers in the Nordics on retail media opportunities. “Brands need a retail media strategy and operating model to leverage new and existing market demand”, continues Niklas Nikolaidis at Curamando.
For more info, contact:
Niklas Nikolaidis
Partner, Marketing Technology
Curamando
Tel: +46 760-474343
PostNL has successfully used its chatbot, Daan, for several years to support customer service. As the national postal and logistics provider in the Netherlands, PostNL handles millions of customer interactions each year. In 2022, PostNL, with whom we were already building the PostNL app, approached us seeking an innovation boost: how could the user experience […]
Read more
Rapid prototyping with the Jumpstart methodology This project highlights our Jumpstart methodology, a fast, cost-effective pressure cooker approach designed to rapidly build and validate working prototypes. In 2024, KLM returned to us, seeking an innovation boost for their critical passenger service kiosks at Schiphol Airport. AI customer service challenge: Rigid self service kiosk interface […]
Read more
AI implementation strategy for enterprise document management Curamando’s work with a leading contractor organization, employing over a thousand people, began with a clear focus on operational efficiency. Given the CEO’s strategic decision to prioritize AI, our partnership centered on finding a high-impact, foundational project to launch their transformation journey. Knowledge management challenge The client […]
Read more
AI, Marketing & Customer Acquisition
LLMs are transforming how we create and consume content, but AI content doesn’t have to mean low-quality or generic outputs. When strategically managed, it can enhance both content creation efficiency and SEO and GEO performance. At Curamando, we’ve developed an AI content process that blends human insight with machine speed, ensuring relevance, quality, and SEO […]
Read more