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What are APIs

and how can they create value for your business?

Whether it’s simple extraction of reporting data, automation of marketing tasks or democratising data across your whole organisation – APIs play a huge role.

This paper goes through challenges, historical barriers of entry, what an API entails, some common use cases and applications and ways you can get started with APIs today. When you’re finished reading this paper, you will be familiar with API terminology and know enough to start the discussion within your own company of how you can work with APIs to accelerate your company’s growth journey.


Would you also like to read Curamando’s whitepaper “Setting your Customer Data Strategy? You’ll find it here.