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Swedish Insurance Companies’ Visibility on Google


– A report on how the insurance industry is performing within Search Marketing

It is not news that consumers do a thorough research online before they make any decisions. Doing research on insurance companies is no exception. Moving to a new house or having to face considerable macroeconomic change following a pandemic – there are plenty of reasons for consumers to search for information on insurance online.

For that reason, it is hardly surprising that it is important for insurance companies to be visible on search engines.

This report provides an external overview of how Swedish insurance companies are performing in terms of organic and paid visibility on Google and focuses specifically on the category of “home insurance”. Moreover, it explores how the insurance companies are performing on related keywords that should generate revenue for them in the consumer market.