Swedish Grocery Stores’ Visibility on Google 

– A report on how grocery stores are performing within Search Marketing


At the beginning of the Corona pandemic, online shopping became more popular than it was before. Shortly after this significant increase, studies indicated that consumers were not as loyal to their grocery stores when it came to online shopping.

If loyalty among consumers in the grocery industry is wavering, it’s important for grocery stores to ensure their visibility in search engines. Not only to keep existing customers  – but also to attract new ones.

This whitepaper provides an external overview of how Swedish grocery stores are performing in Google search, for both organic and paid results. It focuses specifically on searches for home delivery.

The authors of this article

Carolyn Lööw, Senior Consultant, SEO

Caroline Blom, Consultant, SEM

We have also written the following reports:

  • Swedish Insurance Companies’ Visibility on Google – here.
  • Swedish Banks’ Visibility on Google – here.