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Setting your customer data strategy

Your data strategy should aim to leverage customer data to add value to your organization and deliver a competitive edge. To try to position and help you set up a relevant customer data strategy in the context of digital marketing and growth, this paper goes through each step of the process. This whitepaper will:

  • Go through the reasons behind the complexity related to customer data
  • Propose solutions to how to tackle the challenges.
  • Elaborate on the differences between data and information.