Server-side Tagging: The future of web tracking

 

Better security, more control, improved performance – Google has just dropped some news for all of us working with digital marketing and sales. Server-side Tagging is here.

It’s important to understand Tag Management Systems, how web tracking is done today, the problems that plague the standard browser-side tracking and why server-side solutions are a step in the right direction. That’s what you’ll get in this article.