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Article: Challenges related to a centralised marketing organisation

Centralisation does come with benefits. Some examples could be increased control, cost efficiency and standardised ways of working. It can also contribute to a common branding strategy as well as higher efficiency and lower media agency and marketing production costs.

However, if centralisation only came with benefits, most organisations would already have a centralised marketing organisation. This is not the case today. There are a number of disadvantages and challenges companies face when centralising.

Download the article to read about the five most common challenges that companies face.