Centralisation does come with benefits. Some examples could be increased control, cost efficiency and standardised ways of working. It can also contribute to a common branding strategy as well as higher efficiency and lower media agency and marketing production costs.
However, if centralisation only came with benefits, most organisations would already have a centralised marketing organisation. This is not the case today. There are a number of disadvantages and challenges companies face when centralising.
Download the article to read about the five most common challenges that companies face.