Whitepapers and articles

Server-Side Tagging: The Future of Web Tracking

This article will:

• Explain today’s tag management solutions
• Go through the problems related to browser-side tracking
• Describe why Server-side solutions are a step in the right direction

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Being digitally transformed is not your goal

Setting goals about being the most digitised company, or delegating down or away responsibility from the company’s management, is to jeopardise the company’s competitiveness.

The company’s business goals are likely to be the same as always, i.e. growth and profitability.

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Challenges related to a centralised marketing organisation

In this whitepaper, you can read about the 5 most common challenges that companies face when centralising.

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6 buttons to push as a CTO to become your company’s growth star

This whitepaper will:

• Explore how you can come out on top as a CTO and be a value builder for your company
•  Share 6 tips on how you can become the company’s growth star

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Swedish Insurance Companies’ Visibility on Google 

This whitepaper will:

• Explore how Swedish insurance companies perform within organic and paid visibility
• Show how they are performing on keywords that should be driving revenue for them

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Swedish Banks’ Visibility on Google – A report on how banks are performing within Search Marketing. 

This whitepaper will:

• Provide an overview of the banking sector’s performance within SEO & SEM
• Show how they are performing on keywords that should be driving revenue for them

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SEO leaders in Norway – organic search report for Norwegian banks and insurance companies

This whitepaper will:

• Provide an overview of the banking and insurance sector’s performance within SEO
• Show how they are performing on keywords that should be driving revenue for them

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Five steps to strengthen your B2B sales funnel

In this article you will find:

• Five practical steps to get more out of these concepts, and more out of your B2B marketing efforts altogether.
• A Customer Journey template developed by our User Research & Design Team
• A B2B Sales Funnel Wheel

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What are APIs – and how can they create value for your business?

This whitepaper will:

• Go through challenges related to APIs
• Propose solutions to how to tackle the challenges
• Explain how you can get started with APIs today.

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Setting your Customer Data Strategy

This whitepaper will:

• Go through the reasons behind the complexity related to customer data
• Propose solutions to how to tackle the challenges.
• Elaborate on the differences between data and information.

Read more and download