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Whitepapers and articles

What are APIs – and how can they create value for your business?

This whitepaper will:

  • Go through challenges related to APIs
  • Propose solutions to how to tackle the challenges
  • Explain how you can get started with APIs today.

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Setting your Customer Data Strategy

This whitepaper will:

  • Go through the reasons behind the complexity related to customer data
  • Propose solutions to how to tackle the challenges.
  • Elaborate on the differences between data and information.

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Five steps to strengthen your B2B sales funnel

In this article you will find:

  • Five practical steps to get more out of these concepts, and more out of your B2B marketing efforts altogether.
  • A Customer Journey template developed by our User Research & Design Team
  • A B2B Sales Funnel Wheel

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